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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Google AI Search Just Changed the Front Door to Your Website
Blog Post
Marketing Strategy
Jun 2, 2026
9
min read
Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

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K-12 Enrollment Marketing: Chatbots Can't Do It Alone
Blog Post
K-12
May 28, 2026
6
min read
K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

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2026 Enrollment Software Buyer's Guide for Higher Ed
Blog Post
Enrollment Strategy
May 26, 2026
18
min read
2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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5 Admissions Yield Killers and How to Fix Every One
Blog Post
Enrollment Strategy
Mar 25, 2026
5
min read
5 Admissions Yield Killers and How to Fix Every One

Five predictable yield killers hit every March. Learn how to spot them early and fix each with smarter engagement.

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What Enrollment Teams Get Wrong About Email Marketing
Blog Post
Marketing Strategy
Mar 15, 2026
12
min read
What Enrollment Teams Get Wrong About Email Marketing

Most enrollment email strategies optimize the wrong metrics. Here's what high-performing teams do instead.

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AI Campaign Agent: Email Written for Students
Blog Post
Product Updates
Mar 5, 2026
6
min read
AI Campaign Agent: Email Written for Students

Halda’s AI Campaign Agent predicts how students respond to emails, so every message feels personal and timely.

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Summer Melt: A Systems View for Presidents & VPs
Blog Post
Enrollment Strategy
Mar 3, 2026
10
min read
Summer Melt: A Systems View for Presidents & VPs

Summer melt isn’t random. It’s a systems failure most leadership teams don’t see until students disappear.

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Independent School Yield Strategies
Blog Post
K-12
Feb 25, 2026
10
min read
Independent School Yield Strategies

How private schools can strengthen admissions yield in a more competitive, year-round market.

Read
Halda Is ADA Compliant. Many Engagement Tools Aren't.
Blog Post
Product Updates
Feb 19, 2026
6
min read
Halda Is ADA Compliant. Many Engagement Tools Aren't.

Halda now meets WCAG 2.1 AA standards ahead of federal ADA deadlines.

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You Don't Have an Engagement Problem. You Have a Buying Problem.
Blog Post
Enrollment Strategy
Feb 11, 2026
9
min read
You Don't Have an Engagement Problem. You Have a Buying Problem.

Siloed tools fracture data and hide risk. Unified infrastructure predicts yield, reduces sprawl, and drives outcomes.

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Why Enrollment Campaigns Fail Before Email is Sent
Blog Post
Enrollment Strategy
Feb 4, 2026
12
min read
Why Enrollment Campaigns Fail Before Email is Sent

Your enrollment campaign fails weeks before send. The real problems hide in planning, data, and unchecked assumptions.

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Why Your Post-Admit Campaign Is Trying Too Hard
Blog Post
Enrollment Strategy
Feb 3, 2026
8
min read
Why Your Post-Admit Campaign Is Trying Too Hard

More post-admit messages don’t boost yield. They overload students, stall decisions, and quietly push them away.

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Release Radar: January 2026
Blog Post
Product Updates
Jan 30, 2026
5
min read
Release Radar: January 2026

A big focus for January’s release was precision. We launched three updates that give schools tighter control.

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The New ROI Reality for Higher Ed and What to Do Next
Blog Post
Higher Ed
Jan 17, 2026
10
min read
The New ROI Reality for Higher Ed and What to Do Next

Federal aid is now tied to ROI. Learn what the new rules mean for higher ed—and how to prove value before it’s too late.

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How to Send K-12 Admissions Emails Families Will Read (and Act On)
Blog Post
K-12
Jan 17, 2026
8
min read
How to Send K-12 Admissions Emails Families Will Read (and Act On)

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

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The 2026 Higher Ed Email Optimization Guide
Blog Post
Enrollment Strategy
Jan 17, 2026
8
min read
The 2026 Higher Ed Email Optimization Guide

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

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FAFSA Completion Is a Messaging Problem, Not a Reminder
Blog Post
Enrollment Strategy
Jan 12, 2026
11
min read
FAFSA Completion Is a Messaging Problem, Not a Reminder

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

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Deadline Season Is a Stress Test—Here’s What It Reveals
Blog Post
Enrollment Strategy
Jan 6, 2026
9
min read
Deadline Season Is a Stress Test—Here’s What It Reveals

Deadline season exposes broken enrollment systems—new data shows 44% of student inquiries get no response.

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