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Featured Blogs

Nov 5, 2025

Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale

Brandy Melville’s rise shows how hype and exclusivity can destroy trust — a warning for higher ed brands chasing relevance.

Release Radar: October 2025

Spooky speed, smarter AI, and ghost-free growth—see Halda’s latest platform updates!

Reclaiming Attention: Smarter Strategies for Independent Schools This Fall

Independent schools win attention this fall with personalization that feels human, not hype.

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Blog Post

Insights from the Inside

Sep 9, 2025

min read

Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

The Best Way to Talk Tuition? Smarter Tools.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

Smarter Systems, Happier Teams: AI for Admissions That Works

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

From Skepticism to Success: Making the Case for AI with Your Team

Turn AI skeptics into supporters. Learn how to win over your team and adopt AI with confidence.

Good Traffic vs. Bad Traffic: How Social Ads Can Sabotage Your Conversions

Doubling traffic but fewer conversions? See why social ads can tank your funnel & how to fix it.

Budget cuts? How to market smarter and do more with less

Do more with less. Learn how to hit your enrollment goals despite shrinking budgets.

From Clicks to Enrollments: Getting Your Website Ready to Convert

Turn your .edu site into an enrollment machine. Quick wins + AI to convert browsers into applicants.

Last-Minute Yield Strategies: Converting Admitted Students in the Home Stretch

Last-minute yield help is here. Discover student-first strategies that convert in the final stretch.

Understanding Relationship-First Recruitment: A Comprehensive Guide

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.

How Private & Independent Schools Can Personalize Back-to-School Communications with AI

Make back-to-school personal: How AI helps private schools boost engagement & trust with tailored messages.

How to Audit Your Enrollment Marketing Tech Stack This Summer

Audit your tech stack this summer to boost fall enrollment. Cut friction, align tools, drive conversions.

How Lynn University Elevated Student Engagement with Context-Aware AI

Lynn University drives 25% CTR & 45% more site visits with Halda’s AI Student Recruiter. See how they did it.

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Rethinking Recruitment in Education

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