We’re Halda

Our name comes from the Nordic term for holding, guiding, and protecting, and that's exactly what higher ed forgot how to do when students became conversion metrics and marketing became spam.

We're here to change that.

At Halda, we believe when the student wins, everyone wins. Our AI agents individualize every interaction across your site, calls, texts, and emails, making prospective students feel seen, understood, and genuinely supported. Not like another lead to chase. We work with institutions that are tired of legacy vendors treating transformation like a buzzword. If you want technology that amplifies human connection instead of automating it away, let's talk.

Large group photo of team outside on brick patio wearing sunglasses

Our Values

We Seek Truth in Everything We Do

We focus on what will work, not just on what has worked. On the road to truth, the only destination is continuous innovation.

We’re on Offense All the Time

We don’t react, we act–thoughtfully in the present on behalf of the future. So today’s challenges don’t become tomorrow’s roadblocks.

Our Business Is Customer Service

Plenty of companies have customers and clients–we have partners. Mutual respect buy-in builds a foundation for mutual success.

No Politics Allowed

Feedback is Constructive. Feedback is Direct. Feedback is Timely. We owe it to one another to help each other grow.

Take Thoughtful Risks

Seeking truth almost always requires risk. Thoughtful risks often become our greatest opportunities.

Your Job Isn’t Done Until the Job is Done

We’re accountable to our partners and to one another. It’s how we show respect for our own work, the work of our team, and the work of our partners.

When The Student Wins Everyone Wins

No one wins if we don’t satisfy our ultimate visitors, so we keep their perspective at the center of what we do.

Bootstrap ‘Til We Die

Constraints build creativity. No matter how big we grow, we hold tight to the values and strategies that got us there.

Two men in matching pink tropical shirts at conference event with sunset view

Three friends smiling together in front of green wall with neon sign

Group river tubing adventure with red inflatable tubes in scenic landscape

Halda team at conference booth showcasing website conversion technology

Two men smiling at horse racing track during sunset

Six men posing together on grassy field with soccer balls, mountains behind

Group of people posing with pickleball paddles on an indoor court with "The Grove" sign

Group of men posing together near massive waterfall in rocky mountain landscape

Conference attendees networking and smiling in a bright event space

Two men in Hawaiian shirts smiling together on a rooftop terrace

Group of people smiling and seated around a long wooden table in a warmly lit restaurant.

Group of people posing on a stage in front of a screen, some holding framed signs with names and striking playful hand gestures.

Group of seven people smiling and standing together in front of a black backdrop with multiple white HALDA logos.

Four people with event badges smiling and posing behind a HALDA booth with laptops, brochures, and promotional items at a conference.

Our Impact

A team of builders and believers fixing what’s broken in higher ed enrollment

200+

Institutions

Colleges, universities and K-12 schools that trust Halda to help them grow

15-25%

More Yield

Halda’s partners are seeing incredible results from the same name buys, same budgets, and fewer tools. That’s not a marginal gain, it’s a market advantage.

93%

Positive Student Feedback

Educational institutions love Halda, but students do too.

Founded in 2021

Halda started with a question: what if we put students—not systems—at the center of enrollment? That mindset still drives everything we do.

Ready to see Halda in action?

Schedule a personalized demo with one of our education specialists.

Book a demo