Halda's Full-Funnel Attribution: From Impressions to Enrollments

Why grad students choose their future school, the importance of relationships in admissions, and the power of full-funnel attribution

How Courtney Tomlinson of The Gardner School deploys data-driven personalization

How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience

How Merit America Optimizes Their Website Experience for Potential Learners

How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think

AI and Higher Ed: An Increasingly Common Combination