Rethink Your Recruitment Strategy

Google AI Mode changed the paid search math. Here's where to move your budget before applications feel it.

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

Budget cuts are hitting higher ed hard. Here's how enrollment teams can stop cutting costs and start making smarter investmen

Every enrollment tech vendor says “AI-powered.” Here’s how to separate real functionality from buzzwords.

April updates make Halda faster, smarter, and easier to manage—from AI emails to branded landing pages.

Why predictive email simulation beats A/B testing for higher ed enrollment marketing teams.

Students are engaging earlier than ever. If you wait until junior year, you’re already too late.

Summer is the most overlooked risk window for K-12 attrition—here’s how to keep new families committed.

The 2026 Halda + NAGAP survey reveals five graduate enrollment trends leaders can’t afford to ignore.

Guide your incoming class through summer with clear, timely emails that reduce confusion and keep students on track.

New email simulations, smarter segments, and cleaner data—see what’s new in Halda’s latest release.

Most teams know melt is coming. Fewer can see it coming. Here are the 10 signals hiding in your data.

10–40% of deposited students never show up on day one. Here's how to stop summer melt before it starts.