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The 2026 Higher Ed Email Optimization Guide

Blog Post

Enrollment Strategy

Jan 22, 2026

min read

The 2026 Higher Ed Email Optimization Guide

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

How to Send K-12 Admissions Emails Families Will Read (and Act On)

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

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Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

Blog Post

Aug 19, 2025

min read

Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

Smarter Systems, Happier Teams: AI for Admissions That Works

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

From Skepticism to Success: Making the Case for AI with Your Team

Turn AI skeptics into supporters. Learn how to win over your team and adopt AI with confidence.

Good Traffic vs. Bad Traffic: How Social Ads Can Sabotage Your Conversions

Doubling traffic but fewer conversions? See why social ads can tank your funnel & how to fix it.

Budget cuts? How to market smarter and do more with less

Do more with less. Learn how to hit your enrollment goals despite shrinking budgets.

From Clicks to Enrollments: Getting Your Website Ready to Convert

Turn your .edu site into an enrollment machine. Quick wins + AI to convert browsers into applicants.

Last-Minute Yield Strategies: Converting Admitted Students in the Home Stretch

Last-minute yield help is here. Discover student-first strategies that convert in the final stretch.

Understanding Relationship-First Recruitment: A Comprehensive Guide

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.

How Private & Independent Schools Can Personalize Back-to-School Communications with AI

Make back-to-school personal: How AI helps private schools boost engagement & trust with tailored messages.

How to Audit Your Enrollment Marketing Tech Stack This Summer

Audit your tech stack this summer to boost fall enrollment. Cut friction, align tools, drive conversions.

How Lynn University Elevated Student Engagement with Context-Aware AI

Lynn University drives 25% CTR & 45% more site visits with Halda’s AI Student Recruiter. See how they did it.

AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever

Parent referrals build trust like no ad can. Here's how to launch a program that grows enrollment.

Release Radar: April and May 2025

New AI updates = less busywork, better student UX. See what’s new in our April–May Release Radar.

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Rethinking Recruitment in Education

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