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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students
Blog Post
Product Updates
Mar 9, 2026
6
min read
Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students

Halda’s AI Campaign Agent predicts how students respond to emails, so every message feels personal and timely.

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Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs
Blog Post
Enrollment Strategy
Mar 4, 2026
10
min read
Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs

Summer melt isn’t random. It’s a systems failure most leadership teams don’t see until students disappear.

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Independent School Yield Strategies for a 12-Month Enrollment Reality
Blog Post
K-12
Feb 26, 2026
10
min read
Independent School Yield Strategies for a 12-Month Enrollment Reality

How private schools can strengthen admissions yield in a more competitive, year-round market.

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Release Radar: June and July 2025
Blog Post
Product Updates
Sep 26, 2025
5
min read
Release Radar: June and July 2025

New AI tools for phone, SMS & email give students 24/7 answers—and boost your enrollment team’s superpowers.

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Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés
Blog Post
Insights from the Inside
Sep 23, 2025
4
min read
Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés

The future of higher ed marketing isn’t about résumés—it’s about roles that endure.

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Insights from the Inside: 7 Immediate Actions for Enrollment Marketers
Blog Post
Insights from the Inside
Sep 23, 2025
8
min read
Insights from the Inside: 7 Immediate Actions for Enrollment Marketers

Enrollment marketing is evolving—ditch formulas for brand-led, authentic, agile strategies that connect.

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Insights from the Inside: “It Just Felt Right”: What Students Really Care About—and How to Actually Find Out
Blog Post
Insights from the Inside
Sep 23, 2025
5
min read
Insights from the Inside: “It Just Felt Right”: What Students Really Care About—and How to Actually Find Out

Students choose college by feel, not facts. Here's how to tap into what really drives their decision.

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Insights from the Inside: The End of Formulaic Enrollment Marketing
Blog Post
Insights from the Inside
Sep 23, 2025
4
min read
Insights from the Inside: The End of Formulaic Enrollment Marketing

Formulaic search is fading. Real connection wins. It’s time for brand-led, student-centered enrollment.

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Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges
Blog Post
Enrollment Strategy
Sep 19, 2025
12
min read
Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges

Boost enrollments mid-cycle with AI: real-time insights, faster pivots, higher conversions.

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Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong
Blog Post
Insights from the Inside
Sep 9, 2025
8
min read
Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

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The Best Way to Talk Tuition? Smarter Tools.
Blog Post
Enrollment Strategy
Sep 4, 2025
7
min read
The Best Way to Talk Tuition? Smarter Tools.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

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5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)
Blog Post
Enrollment Strategy
Sep 4, 2025
6
min read
5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

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Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits
Blog Post
AI
Aug 19, 2025
6
min read
Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

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Smarter Systems, Happier Teams: AI for Admissions That Works
Blog Post
Enrollment Strategy
Aug 16, 2025
7
min read
Smarter Systems, Happier Teams: AI for Admissions That Works

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

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FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters
Blog Post
Enrollment Strategy
Aug 12, 2025
7
min read
FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

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From Skepticism to Success: Making the Case for AI with Your Team
Blog Post
AI
Jul 31, 2025
min read
From Skepticism to Success: Making the Case for AI with Your Team

Turn AI skeptics into supporters. Learn how to win over your team and adopt AI with confidence.

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Good Traffic vs. Bad Traffic: How Social Ads Can Sabotage Your Conversions
Blog Post
Enrollment Strategy
Jul 23, 2025
11
min read
Good Traffic vs. Bad Traffic: How Social Ads Can Sabotage Your Conversions

Doubling traffic but fewer conversions? See why social ads can tank your funnel & how to fix it.

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Budget cuts? How to market smarter and do more with less
Blog Post
Enrollment Strategy
Jul 23, 2025
6
min read
Budget cuts? How to market smarter and do more with less

Do more with less. Learn how to hit your enrollment goals despite shrinking budgets.

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