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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

The 2026 Higher Ed Email Optimization Guide
Blog Post
Enrollment Strategy
Jan 22, 2026
8
min read
The 2026 Higher Ed Email Optimization Guide

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

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How to Send K-12 Admissions Emails Families Will Read (and Act On)
Blog Post
K-12
Jan 21, 2026
8
min read
How to Send K-12 Admissions Emails Families Will Read (and Act On)

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

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FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem
Blog Post
Enrollment Strategy
Jan 13, 2026
11
min read
FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

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Stable Enrollment, Stagnant Experience? Not on Our Watch
Blog Post
Enrollment Strategy
Jun 11, 2025
6
min read
Stable Enrollment, Stagnant Experience? Not on Our Watch

Stable enrollment ≠ thriving experience. Why engagement is your new edge—don’t get left behind.

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Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools
Blog Post
Enrollment Strategy
Jun 7, 2025
7
min read
Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools

Stop summer attrition. Keep families engaged, enrollment strong, and your school community thriving all season.

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Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued
Blog Post
News
May 23, 2025
4
min read
Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

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How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant
Blog Post
Case Studies
May 23, 2025
min read
How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience
Blog Post
News
May 23, 2025
4
min read
Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience

Learn how schools like Molloy University are combatting FAFSA frustration

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The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership
Blog Post
News
May 23, 2025
4
min read
The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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Halda Gains Official Recognition as a Slate Preferred Platinum Partner
Blog Post
News
May 23, 2025
2
min read
Halda Gains Official Recognition as a Slate Preferred Platinum Partner

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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Customizing Your Higher Education Marketing for Different Generations of Student
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Customizing Your Higher Education Marketing for Different Generations of Student

Learn how different generations of student engage to and engage with different communication methods

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The Website’s Role in Retargeting for Higher Ed Enrollment Marketing
Blog Post
Enrollment Strategy
May 23, 2025
min read
The Website’s Role in Retargeting for Higher Ed Enrollment Marketing

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
May 23, 2025
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

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Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation
Blog Post
News
May 23, 2025
4
min read
Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

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Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions
Blog Post
News
May 23, 2025
3
min read
Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions

Halda has partnered with RNL to optimize their website personalization and conversion

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Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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