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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students
Blog Post
Product Updates
Mar 9, 2026
6
min read
Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students

Halda’s AI Campaign Agent predicts how students respond to emails, so every message feels personal and timely.

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Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs
Blog Post
Enrollment Strategy
Mar 4, 2026
10
min read
Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs

Summer melt isn’t random. It’s a systems failure most leadership teams don’t see until students disappear.

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Independent School Yield Strategies for a 12-Month Enrollment Reality
Blog Post
K-12
Feb 26, 2026
10
min read
Independent School Yield Strategies for a 12-Month Enrollment Reality

How private schools can strengthen admissions yield in a more competitive, year-round market.

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From Clicks to Enrollments: Getting Your Website Ready to Convert
Blog Post
Enrollment Strategy
Jul 22, 2025
12
min read
From Clicks to Enrollments: Getting Your Website Ready to Convert

Turn your .edu site into an enrollment machine. Quick wins + AI to convert browsers into applicants.

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Last-Minute Yield Strategies: Converting Admitted Students in the Home Stretch
Blog Post
Enrollment Strategy
Jul 14, 2025
5
min read
Last-Minute Yield Strategies: Converting Admitted Students in the Home Stretch

Last-minute yield help is here. Discover student-first strategies that convert in the final stretch.

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Understanding Relationship-First Recruitment: A Comprehensive Guide
Blog Post
Enrollment Strategy
Jul 14, 2025
6
min read
Understanding Relationship-First Recruitment: A Comprehensive Guide

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.

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How Private & Independent Schools Can Personalize Back-to-School Communications with AI
Blog Post
AI
Jul 10, 2025
14
min read
How Private & Independent Schools Can Personalize Back-to-School Communications with AI

Make back-to-school personal: How AI helps private schools boost engagement & trust with tailored messages.

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How to Audit Your Enrollment Marketing Tech Stack This Summer
Blog Post
Enrollment Strategy
Jul 10, 2025
11
min read
How to Audit Your Enrollment Marketing Tech Stack This Summer

Audit your tech stack this summer to boost fall enrollment. Cut friction, align tools, drive conversions.

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How Lynn University Elevated Student Engagement with Context-Aware AI
Blog Post
Case Studies
Jul 3, 2025
3
min read
How Lynn University Elevated Student Engagement with Context-Aware AI

Lynn University drives 25% CTR & 45% more site visits with Halda’s AI Student Recruiter. See how they did it.

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AI and Higher Ed: An Increasingly Common Combination
Blog Post
AI
Jun 30, 2025
5
min read
AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

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Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever
Blog Post
Enrollment Strategy
Jun 25, 2025
7
min read
Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever

Parent referrals build trust like no ad can. Here's how to launch a program that grows enrollment.

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Release Radar: April and May 2025
Blog Post
Product Updates
Jun 22, 2025
6
min read
Release Radar: April and May 2025

New AI updates = less busywork, better student UX. See what’s new in our April–May Release Radar.

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Stable Enrollment, Stagnant Experience? Not on Our Watch
Blog Post
Enrollment Strategy
Jun 11, 2025
6
min read
Stable Enrollment, Stagnant Experience? Not on Our Watch

Stable enrollment ≠ thriving experience. Why engagement is your new edge—don’t get left behind.

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Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools
Blog Post
Enrollment Strategy
Jun 7, 2025
7
min read
Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools

Stop summer attrition. Keep families engaged, enrollment strong, and your school community thriving all season.

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Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued
Blog Post
News
May 23, 2025
4
min read
Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

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How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant
Blog Post
Case Studies
May 23, 2025
min read
How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience
Blog Post
News
May 23, 2025
4
min read
Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience

Learn how schools like Molloy University are combatting FAFSA frustration

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