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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

What AI Search Queries from 528 Students Reveal About SEO’s Future
Blog Post
Higher Ed
Dec 2, 2025
7
min read
What AI Search Queries from 528 Students Reveal About SEO’s Future

SEO today isn’t about chasing volume; it’s about identifying intent clusters and creating content that meets students.

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File Review in 2025: What AI Can (and Can’t) Take Off Your Plate
Blog Post
AI
Nov 18, 2025
7
min read
File Review in 2025: What AI Can (and Can’t) Take Off Your Plate

AI cuts the busywork so your team can focus on real judgment—not spreadsheets.

Read
Why Are Adult Learners Ghosting You? (It's Not Them, It's You)
Blog Post
Enrollment Strategy
Nov 13, 2025
4
min read
Why Are Adult Learners Ghosting You? (It's Not Them, It's You)

Adult learners aren’t ghosting you—they’re avoiding friction. Your admissions process just couldn’t keep up.

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Customizing Your Higher Education Marketing for Different Generations of Student
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Customizing Your Higher Education Marketing for Different Generations of Student

Learn how different generations of student engage to and engage with different communication methods

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The Website’s Role in Retargeting for Higher Ed Enrollment Marketing
Blog Post
Enrollment Strategy
May 23, 2025
min read
The Website’s Role in Retargeting for Higher Ed Enrollment Marketing

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
May 23, 2025
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

Read
Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation
Blog Post
News
May 23, 2025
4
min read
Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

Read
Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

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Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions
Blog Post
News
May 23, 2025
3
min read
Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions

Halda has partnered with RNL to optimize their website personalization and conversion

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Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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How to Tell if your Higher Education Marketing Agency is Worth it in 2024
Blog Post
Website Personalization
May 23, 2025
3
min read
How to Tell if your Higher Education Marketing Agency is Worth it in 2024

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel
Blog Post
Website Personalization
May 23, 2025
3
min read
How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

Read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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