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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist
Blog Post
Enrollment Strategy
Sep 2, 2026
5
min read
2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist

The 2027-28 FAFSA opens Oct. 1 under new Parent PLUS caps. Here's what to have ready before families file.

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K-12 Admissions Page Checklist: What Parents Search For
Blog Post
Marketing Strategy
Aug 27, 2026
4
min read
K-12 Admissions Page Checklist: What Parents Search For

Parents decide fast. Here's what your admissions page needs before a search becomes a closed tab.

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Enrollment Agency Cost: What Your Retainer Buys
Blog Post
Enrollment Strategy
Aug 25, 2026
6
min read
Enrollment Agency Cost: What Your Retainer Buys

Every agency retainer bundles services into one invoice. Few enrollment leaders can say what each piece buys.

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[Report] AI in Higher Ed: Readiness, Barriers, and the Road Ahead
Blog Post
AI
Sep 30, 2025
7
min read
[Report] AI in Higher Ed: Readiness, Barriers, and the Road Ahead

Survey shows higher ed pros are ready for AI—institutions aren’t. See what’s next in our latest report.

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Release Radar: September 2025
Blog Post
Product Updates
Sep 25, 2025
6
min read
Release Radar: September 2025

Discover Halda’s September upgrades: smarter AI, stronger branding, and deeper enrollment insights.

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Insights from the Inside: Parents aren’t a side audience. They’re co-deciders.
Blog Post
Insights from the Inside
Sep 23, 2025
6
min read
Insights from the Inside: Parents aren’t a side audience. They’re co-deciders.

Parents aren’t bystanders—they’re co-deciders. Build trust with parent-first enrollment messaging.

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Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés
Blog Post
Insights from the Inside
Sep 15, 2025
4
min read
Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés

The future of higher ed marketing isn’t about résumés—it’s about roles that endure.

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Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges
Blog Post
Enrollment Strategy
Sep 9, 2025
12
min read
Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges

Boost enrollments mid-cycle with AI: real-time insights, faster pivots, higher conversions.

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The Best Way to Talk Tuition? Smarter Tools.
Blog Post
Enrollment Strategy
Sep 3, 2025
7
min read
The Best Way to Talk Tuition? Smarter Tools.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

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Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong
Blog Post
Insights from the Inside
Sep 2, 2025
8
min read
Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

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5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)
Blog Post
Enrollment Strategy
Aug 26, 2025
6
min read
5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

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Insights from the Inside: 7 Immediate Actions for Enrollment Marketers
Blog Post
Insights from the Inside
Aug 19, 2025
8
min read
Insights from the Inside: 7 Immediate Actions for Enrollment Marketers

Enrollment marketing is evolving—ditch formulas for brand-led, authentic, agile strategies that connect.

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Smarter Systems, Happier Teams: AI for Admissions That Works
Blog Post
Enrollment Strategy
Aug 13, 2025
7
min read
Smarter Systems, Happier Teams: AI for Admissions That Works

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

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Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits
Blog Post
AI
Aug 12, 2025
6
min read
Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

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FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters
Blog Post
Enrollment Strategy
Aug 5, 2025
7
min read
FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

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Insights from the Inside: What Students Really Care About (And How to Find Out)
Blog Post
Insights from the Inside
Jul 28, 2025
5
min read
Insights from the Inside: What Students Really Care About (And How to Find Out)

Students choose college by feel, not facts. Here's how to tap into what really drives their decision.

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Release Radar: June and July 2025
Blog Post
Product Updates
Jul 23, 2025
5
min read
Release Radar: June and July 2025

New AI tools for phone, SMS & email give students 24/7 answers—and boost your enrollment team’s superpowers.

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Insights from the Inside: The End of Formulaic Enrollment Marketing
Blog Post
Insights from the Inside
Jul 22, 2025
4
min read
Insights from the Inside: The End of Formulaic Enrollment Marketing

Formulaic search is fading. Real connection wins. It’s time for brand-led, student-centered enrollment.

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