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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students
Blog Post
Product Updates
Mar 9, 2026
6
min read
Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students

Halda’s AI Campaign Agent predicts how students respond to emails, so every message feels personal and timely.

Read
Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs
Blog Post
Enrollment Strategy
Mar 4, 2026
10
min read
Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs

Summer melt isn’t random. It’s a systems failure most leadership teams don’t see until students disappear.

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Independent School Yield Strategies for a 12-Month Enrollment Reality
Blog Post
K-12
Feb 26, 2026
10
min read
Independent School Yield Strategies for a 12-Month Enrollment Reality

How private schools can strengthen admissions yield in a more competitive, year-round market.

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The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership
Blog Post
News
May 23, 2025
4
min read
The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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Halda Gains Official Recognition as a Slate Preferred Platinum Partner
Blog Post
News
May 23, 2025
2
min read
Halda Gains Official Recognition as a Slate Preferred Platinum Partner

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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Customizing Your Higher Education Marketing for Different Generations of Student
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Customizing Your Higher Education Marketing for Different Generations of Student

Learn how different generations of student engage to and engage with different communication methods

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The Website’s Role in Retargeting for Higher Ed Enrollment Marketing
Blog Post
Enrollment Strategy
May 23, 2025
min read
The Website’s Role in Retargeting for Higher Ed Enrollment Marketing

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
May 23, 2025
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

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Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation
Blog Post
News
May 23, 2025
4
min read
Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

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Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions
Blog Post
News
May 23, 2025
3
min read
Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions

Halda has partnered with RNL to optimize their website personalization and conversion

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Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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How to Tell if your Higher Education Marketing Agency is Worth it in 2024
Blog Post
Website Personalization
May 23, 2025
3
min read
How to Tell if your Higher Education Marketing Agency is Worth it in 2024

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel
Blog Post
Website Personalization
May 23, 2025
3
min read
How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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