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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

What AI Search Queries from 528 Students Reveal About SEO’s Future
Blog Post
Higher Ed
Dec 2, 2025
7
min read
What AI Search Queries from 528 Students Reveal About SEO’s Future

SEO today isn’t about chasing volume; it’s about identifying intent clusters and creating content that meets students.

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File Review in 2025: What AI Can (and Can’t) Take Off Your Plate
Blog Post
AI
Nov 18, 2025
7
min read
File Review in 2025: What AI Can (and Can’t) Take Off Your Plate

AI cuts the busywork so your team can focus on real judgment—not spreadsheets.

Read
Why Are Adult Learners Ghosting You? (It's Not Them, It's You)
Blog Post
Enrollment Strategy
Nov 13, 2025
4
min read
Why Are Adult Learners Ghosting You? (It's Not Them, It's You)

Adult learners aren’t ghosting you—they’re avoiding friction. Your admissions process just couldn’t keep up.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
May 23, 2025
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
May 23, 2025
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

Read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
May 23, 2025
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
May 23, 2025
19
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

Read
What GPT-4 Means for Higher Education
Blog Post
AI
May 23, 2025
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?
Blog Post
AI
May 23, 2025
4
min read
Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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Halda Product Updates: The Halda Hub & More
Blog Post
News
May 23, 2025
11
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
May 23, 2025
6
min read
The Impact of Personalization on Higher Ed Funnels

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
May 23, 2025
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think
Blog Post
Website Personalization
May 23, 2025
5
min read
The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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How Molloy University Converts Transfer Students with Targeted Personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Molloy University Converts Transfer Students with Targeted Personalization

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

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How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy
Blog Post
Case Studies
May 23, 2025
3
min read
How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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Converting organic website traffic in higher education marketing
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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