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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

The 2026 Higher Ed Email Optimization Guide
Blog Post
Enrollment Strategy
Jan 22, 2026
8
min read
The 2026 Higher Ed Email Optimization Guide

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

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How to Send K-12 Admissions Emails Families Will Read (and Act On)
Blog Post
K-12
Jan 21, 2026
8
min read
How to Send K-12 Admissions Emails Families Will Read (and Act On)

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

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FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem
Blog Post
Enrollment Strategy
Jan 13, 2026
11
min read
FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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How to Tell if your Higher Education Marketing Agency is Worth it in 2024
Blog Post
Website Personalization
May 23, 2025
3
min read
How to Tell if your Higher Education Marketing Agency is Worth it in 2024

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel
Blog Post
Website Personalization
May 23, 2025
3
min read
How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
May 23, 2025
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
May 23, 2025
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

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Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
May 23, 2025
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
May 23, 2025
19
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
May 23, 2025
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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