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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

The 2026 Higher Ed Email Optimization Guide
Blog Post
Enrollment Strategy
Jan 22, 2026
8
min read
The 2026 Higher Ed Email Optimization Guide

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

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How to Send K-12 Admissions Emails Families Will Read (and Act On)
Blog Post
K-12
Jan 21, 2026
8
min read
How to Send K-12 Admissions Emails Families Will Read (and Act On)

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

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FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem
Blog Post
Enrollment Strategy
Jan 13, 2026
11
min read
FAFSA Completion Isn’t a Reminder Problem — It’s a Behavioral & Messaging Problem

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

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Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?
Blog Post
AI
May 23, 2025
4
min read
Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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Halda Product Updates: The Halda Hub & More
Blog Post
News
May 23, 2025
11
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
May 23, 2025
6
min read
The Impact of Personalization on Higher Ed Funnels

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
May 23, 2025
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think
Blog Post
Website Personalization
May 23, 2025
5
min read
The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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How Molloy University Converts Transfer Students with Targeted Personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Molloy University Converts Transfer Students with Targeted Personalization

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

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How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy
Blog Post
Case Studies
May 23, 2025
3
min read
How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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Converting organic website traffic in higher education marketing
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to get on the same page with your higher education marketing agency
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
How to get on the same page with your higher education marketing agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How higher education can cut its marketing waste in half
Blog Post
Website Personalization
May 22, 2025
3
min read
How higher education can cut its marketing waste in half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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How to personalize the higher education website journey for prospective students–at scale
Blog Post
Website Personalization
May 22, 2025
3
min read
How to personalize the higher education website journey for prospective students–at scale

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College
Blog Post
News
May 22, 2025
5
min read
AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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It's (Always) Lead Generation Season for Higher Education Websites
Blog Post
Enrollment Strategy
May 22, 2025
4
min read
It's (Always) Lead Generation Season for Higher Education Websites

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce
Blog Post
News
May 22, 2025
4
min read
The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform
Blog Post
Enrollment Strategy
May 22, 2025
7
min read
Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform

Choosing an AI enrollment platform? This guide cuts through the noise to help you pick the right one.

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