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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students
Blog Post
Product Updates
Mar 9, 2026
6
min read
Re-Introducing the AI Campaign Agent: Email That Finally Feels Written for Students

Halda’s AI Campaign Agent predicts how students respond to emails, so every message feels personal and timely.

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Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs
Blog Post
Enrollment Strategy
Mar 4, 2026
10
min read
Summer Melt Doesn't Care About Your Rankings: A Systems View for Presidents and VPs

Summer melt isn’t random. It’s a systems failure most leadership teams don’t see until students disappear.

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Independent School Yield Strategies for a 12-Month Enrollment Reality
Blog Post
K-12
Feb 26, 2026
10
min read
Independent School Yield Strategies for a 12-Month Enrollment Reality

How private schools can strengthen admissions yield in a more competitive, year-round market.

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How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy
Blog Post
Case Studies
May 23, 2025
3
min read
How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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Converting organic website traffic in higher education marketing
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to get on the same page with your higher education marketing agency
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
How to get on the same page with your higher education marketing agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How higher education can cut its marketing waste in half
Blog Post
Website Personalization
May 22, 2025
3
min read
How higher education can cut its marketing waste in half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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How to personalize the higher education website journey for prospective students–at scale
Blog Post
Website Personalization
May 22, 2025
3
min read
How to personalize the higher education website journey for prospective students–at scale

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College
Blog Post
News
May 22, 2025
5
min read
AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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It's (Always) Lead Generation Season for Higher Education Websites
Blog Post
Enrollment Strategy
May 22, 2025
4
min read
It's (Always) Lead Generation Season for Higher Education Websites

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce
Blog Post
News
May 22, 2025
4
min read
The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform
Blog Post
Enrollment Strategy
May 22, 2025
7
min read
Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform

Choosing an AI enrollment platform? This guide cuts through the noise to help you pick the right one.

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Understanding Yield Trends and Responding to Deposit Gaps
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Understanding Yield Trends and Responding to Deposit Gaps

Boost yield by spotting gaps early, acting on intent data, and connecting with students when it matters most.

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2025 Graduate Enrollment Management Trends: Highlights from the Report
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
2025 Graduate Enrollment Management Trends: Highlights from the Report

Explore key trends shaping graduate enrollment in 2025, from personalized outreach to AI-driven communication strategies.

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Preventing Summer Melt: Proactive Steps You Should Take Now
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Preventing Summer Melt: Proactive Steps You Should Take Now

Prevent summer melt with personalized outreach—keep students confident, committed, and on track for fall.

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Beyond the Viewbook: Authentic Storytelling to Engage Prospective Families
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Beyond the Viewbook: Authentic Storytelling to Engage Prospective Families

Ditch the viewbook. Win millennial parents with real stories that build trust and drive K-12 enrollment.

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Personalizing Yield Strategies for Gen Z and Gen Alpha
Blog Post
Enrollment Strategy
May 22, 2025
8
min read
Personalizing Yield Strategies for Gen Z and Gen Alpha

Gen Z & Alpha want more than brochures. Learn how to personalize yield strategies that actually connect.

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How to Identify and Fix Content Gaps on Your University Website Using Halda
Blog Post
AI
May 22, 2025
5
min read
How to Identify and Fix Content Gaps on Your University Website Using Halda

Struggling with missing info on your site? Halda’s Content Gap Analysis finds what students need—and turns it into action.

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