Release Radar: April and May 2025

In April and May, we rolled out a series of updates designed to help your enrollment team deliver better experiences for students while reducing manual work for your team.

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From an intuitive AI Search 2.0 interface to deeper conversion analytics and smarter lead routing, these updates are designed to refine every step of the student enrollment funnel. 

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Here’s a breakdown of the latest enhancements and how they’ll help you move prospective students from curiosity to enrollment faster.

AI Search 2.0 Interface 

Say goodbye to cluttered widgets and hello to a frictionless experience. AI Search 2.0 has been integrated within AI Hub to provide a streamlined, single entry point.

What’s new?

1. Seamless entry point 

No more “widget wars”! With a single, streamlined entry point, students know exactly where to start their search. 

2. Instant search results 

Search links populate immediately, and AI summaries follow to enhance comprehension without delays. As a result, students and faculty can continue to use search as a navigation tool without needing to wait for an AI Summary to return

3. Threaded conversations 

Students can explore additional topics or take deeper dives into specific questions within a conversation thread. Context awareness increases accuracy for follow-up questions. And as an added bonus, this is also a valuable tool for counselors using a website to answer questions from students. 

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Example in action 

Imagine a student who starts by asking about housing options. Within the same flow, they can transition to inquiries about financial aid, campus events, or academic programs without starting over.

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The tech behind it 

• Centralized architecture consolidates AI Hub functionality. 
• Enhanced context tracking strengthens accuracy. 
• A new full-screen mode makes navigating past queries painless. 

AI Search Response Engine: Now Smarter and Faster 

What’s an intuitive interface without faster, more accurate answers? In addition to revamping the interface, we turbocharged the AI engine powering those answers. 

What's new? 

1. Faster response times 

  Answers now load in just 3 seconds, down from an average of 15 seconds. 

2. Improved accuracy 

Over 90% of student questions now receive relevant, direct answers.

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Picture this 

When a student checks out your academic programs, they can chat with the AI and get quick, accurate info about prerequisites, career paths, and course details. These instant answers make things simple and build trust, giving them the confidence to move forward.

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Behind the scenes 

• Smarter retrieval and ranking algorithms help pick better answers. 
• Improved strategies keep fallback responses on point. 
• Expanded training data and knowledge bases make everything more accurate.

Conversion Analytics Updates Deliver Deeper Insights 

Getting a clear picture of your enrollment funnel just got easier. With our improved Conversion Analytics, you’ll get straightforward, actionable insights into your lead trends and performance.

What’s new? 

1. Funnel views at a glance 

Get a complete view of your funnel by bringing form and hub data together in one easy-to-use dashboard. Then filter by form, question or date.

2. Lead trends demystified 

Easily switch between conversion rates and lead volume, and keep an eye on how things are performing over time; by day, week or month.

3. Year-over-year comparisons 

Instantly benchmark your latest campaigns against previous years to measure success and spot opportunities.

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Example in action 

If you launched a new campaign this April, track its direct impact by comparing lead volume and conversion rates against April data from last year.

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Technical enhancements 

• New filtering options by form, question, or date. 
• Custom visualization modes help track both granular and high-level trends. 

Improved Lead Routing 

Save time and avoid mistakes with smarter lead routing that automates your workflows and keeps things running smoothly.

What's news?

1. Conditional CRM/Slate routing 

Leads qualifying for Direct Admission can now bypass manual review and flow straight into the application pipeline. Others enter your inquiry funnel.

2. Smarter CRM connections 

Route undergrad and grad leads to different CRMs automatically, based on a single form question, ensuring the right teams handle the right inquiries. 

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Imagine this 

Your admissions team can instantly identify and appropriately route leads without spreadsheet-driven guesswork. This allows counselors to connect with students more quickly and effectively.

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Under the hood 

• Routing logic set at the form level for maximum control. 
• Multi-CRM compatibility streamlines lead distribution across systems.

Content Card Enhancements Based on User Feedback 

We took your feedback to heart and upgraded Content Cards with more flexibility and control, making them more effective than ever. 

What’s new? 

1. Scheduled campaigns 

Set start and end times for Content Card campaigns, automatically launching and wrapping up without needing manual updates. 

2. Page-level targeting 

Display cards only on relevant pages, delivering individualized messages where they matter most. 

3. Dynamic user experience 

Cards now dismiss automatically after a click or submission, keeping website navigation clean and engaging. 

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Example in action 

Promote an event with targeted cards that appear only on program-specific pages. After a student registers, the card disappears, keeping their experience seamless.

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Tech-backed improvements 

• Precision scheduling tools within Content Card settings. 
• URL-based targeting ensures relevance. 
• Interaction-based dismissal keeps the UX fresh and user-friendly.

Bringing It All Together 

These updates are intended to help you deliver better, faster, and more individualized experiences for your students. They’ll simplify workflows for your team and make it easier to attract and engage the right leads, setting your institution up for success.