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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist
Blog Post
Enrollment Strategy
Sep 2, 2026
5
min read
2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist

The 2027-28 FAFSA opens Oct. 1 under new Parent PLUS caps. Here's what to have ready before families file.

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K-12 Admissions Page Checklist: What Parents Search For
Blog Post
Marketing Strategy
Aug 27, 2026
4
min read
K-12 Admissions Page Checklist: What Parents Search For

Parents decide fast. Here's what your admissions page needs before a search becomes a closed tab.

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Enrollment Agency Cost: What Your Retainer Buys
Blog Post
Enrollment Strategy
Aug 25, 2026
6
min read
Enrollment Agency Cost: What Your Retainer Buys

Every agency retainer bundles services into one invoice. Few enrollment leaders can say what each piece buys.

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How to Finally Get Accurate First-Touch and Last-Touch Attribution
Blog Post
Website Personalization
Oct 15, 2024
5
min read
How to Finally Get Accurate First-Touch and Last-Touch Attribution

Boost your enrollment with seamless first/last touch attribution! Track every campaign with Halda’s AI-powered tools.

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How to Turn Organic Website Traffic into Student Leads
Blog Post
Enrollment Strategy
Sep 10, 2024
3
min read
How to Turn Organic Website Traffic into Student Leads

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to Actually Get on the Same Page with Your Marketing Agency
Blog Post
Enrollment Strategy
Jul 30, 2024
3
min read
How to Actually Get on the Same Page with Your Marketing Agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How to Cut Your Higher Ed Marketing Waste in Half
Blog Post
Website Personalization
Jul 30, 2024
3
min read
How to Cut Your Higher Ed Marketing Waste in Half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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Scaling Website Personalization for Every Prospective Student
Blog Post
Website Personalization
Jul 30, 2024
3
min read
Scaling Website Personalization for Every Prospective Student

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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70% of Students Can’t Find the Answers They Need
Blog Post
News
Jul 15, 2024
5
min read
70% of Students Can’t Find the Answers They Need

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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How to Win During Peak Lead Generation Season
Blog Post
Enrollment Strategy
Jul 11, 2024
4
min read
How to Win During Peak Lead Generation Season

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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Enrollment Trends: What the Latest Insights Reveal
Blog Post
News
Jun 18, 2024
4
min read
Enrollment Trends: What the Latest Insights Reveal

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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How UWF Turned a Free Trial into Real Enrollment Results
Blog Post
Case Studies
Jun 12, 2024
3
min read
How UWF Turned a Free Trial into Real Enrollment Results

Halda works with the University of West Florida, a Slate partner school, to immediately boost lead capture on their website.

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The Transfer Student Enrollment Journey: What Colleges Need to Know
Blog Post
News
May 20, 2024
4
min read
The Transfer Student Enrollment Journey: What Colleges Need to Know

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 16, 2024
5
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

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How Jan Abernathy Transformed Student Engagement
Blog Post
Case Studies
May 16, 2024
5
min read
How Jan Abernathy Transformed Student Engagement

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Enrollment Trends: What the Latest Data Is Telling Us
Blog Post
News
May 3, 2024
4
min read
Enrollment Trends: What the Latest Data Is Telling Us

Learn how schools like Molloy University are combatting FAFSA frustration

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What Today’s Undergrads Actually Care About (And How It’s Changing)
Blog Post
News
Apr 12, 2024
4
min read
What Today’s Undergrads Actually Care About (And How It’s Changing)

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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Halda Becomes a Slate Preferred Partner—Here’s What That Means
Blog Post
News
Apr 2, 2024
3
min read
Halda Becomes a Slate Preferred Partner—Here’s What That Means

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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