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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Winning the Summer: How to Prevent Private School Attrition Before Fall
Blog Post
K-12
Apr 23, 2026
7
min read
Winning the Summer: How to Prevent Private School Attrition Before Fall

Summer is the most overlooked risk window for K-12 attrition—here’s how to keep new families committed.

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What 400 Graduate Students Want You to Know About Enrollment
Blog Post
Enrollment Strategy
Apr 14, 2026
6
min read
What 400 Graduate Students Want You to Know About Enrollment

The 2026 Halda + NAGAP survey reveals five graduate enrollment trends leaders can’t afford to ignore.

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Summer Email Strategy: Protect Your Fall Class Without Overwhelming Students
Blog Post
Enrollment Strategy
Apr 13, 2026
6
min read
Summer Email Strategy: Protect Your Fall Class Without Overwhelming Students

Guide your incoming class through summer with clear, timely emails that reduce confusion and keep students on track.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
Feb 6, 2024
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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Is a Marketing Agency Worth It for Higher Ed?
Blog Post
Website Personalization
Feb 6, 2024
3
min read
Is a Marketing Agency Worth It for Higher Ed?

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Is Changing the Enrollment Journey
Blog Post
Website Personalization
Jan 26, 2024
3
min read
How Gen Z Is Changing the Enrollment Journey

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
Dec 18, 2023
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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How to Track Marketing ROI from Click to Enrollment
Blog Post
Enrollment Strategy
Dec 7, 2023
3
min read
How to Track Marketing ROI from Click to Enrollment

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
Dec 4, 2023
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
Nov 30, 2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
Nov 29, 2023
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
Nov 28, 2023
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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How to Choose the Right AI Tools in Higher Ed
Blog Post
Enrollment Strategy
Oct 18, 2023
3
min read
How to Choose the Right AI Tools in Higher Ed

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
Sep 28, 2023
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
Aug 29, 2023
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

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Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
Aug 29, 2023
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
Aug 29, 2023
4
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
Aug 29, 2023
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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