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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Google AI Search Just Changed the Front Door to Your Website
Blog Post
Marketing Strategy
Jun 2, 2026
9
min read
Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

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K-12 Enrollment Marketing: Chatbots Can't Do It Alone
Blog Post
K-12
May 28, 2026
6
min read
K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

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2026 Enrollment Software Buyer's Guide for Higher Ed
Blog Post
Enrollment Strategy
May 26, 2026
18
min read
2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
Nov 29, 2023
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How The Gardner School Deploys Data-Driven Personalization
Blog Post
Case Studies
Nov 28, 2023
3
min read
How The Gardner School Deploys Data-Driven Personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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How to Choose the Right AI Tools in Higher Ed
Blog Post
Enrollment Strategy
Oct 18, 2023
3
min read
How to Choose the Right AI Tools in Higher Ed

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
Sep 28, 2023
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
Aug 29, 2023
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

Read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
Aug 29, 2023
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
Aug 29, 2023
4
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
Aug 29, 2023
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT: Best Fit for K-12 & Higher Ed?
Blog Post
AI
Aug 29, 2023
4
min read
Bard AI vs. ChatGPT: Best Fit for K-12 & Higher Ed?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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Halda Product Updates: The Halda Hub & More
Blog Post
News
Aug 29, 2023
5
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
Aug 29, 2023
6
min read
The Impact of Personalization on Higher Ed Funnels

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
Aug 29, 2023
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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AI and Higher Ed: An Increasingly Common Combination
Blog Post
AI
Aug 29, 2023
5
min read
AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

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How Indiana State Addressed Every Enrollment Funnel Stage
Blog Post
Case Studies
Aug 29, 2023
4
min read
How Indiana State Addressed Every Enrollment Funnel Stage

Indiana State uses Halda personalization to find out where students are stuck in the application and enrollment process.

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The Enrollment Cliff is Coming for Higher Education
Blog Post
Website Personalization
Aug 29, 2023
5
min read
The Enrollment Cliff is Coming for Higher Education

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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