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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist
Blog Post
Enrollment Strategy
Sep 2, 2026
5
min read
2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist

The 2027-28 FAFSA opens Oct. 1 under new Parent PLUS caps. Here's what to have ready before families file.

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K-12 Admissions Page Checklist: What Parents Search For
Blog Post
Marketing Strategy
Aug 27, 2026
4
min read
K-12 Admissions Page Checklist: What Parents Search For

Parents decide fast. Here's what your admissions page needs before a search becomes a closed tab.

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Enrollment Agency Cost: What Your Retainer Buys
Blog Post
Enrollment Strategy
Aug 25, 2026
6
min read
Enrollment Agency Cost: What Your Retainer Buys

Every agency retainer bundles services into one invoice. Few enrollment leaders can say what each piece buys.

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One Audience Doesn’t Exist: Rethinking Student Engagement by Generation
Blog Post
Enrollment Strategy
Mar 22, 2024
4
min read
One Audience Doesn’t Exist: Rethinking Student Engagement by Generation

Learn how different generations of student engage to and engage with different communication methods

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Your Website Is Your Best Retargeting Tool—If You Use It Right
Blog Post
Enrollment Strategy
Mar 22, 2024
5
min read
Your Website Is Your Best Retargeting Tool—If You Use It Right

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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The Search Cliff Is Here—Is Your Lead Gen Ready?
Blog Post
News
Mar 20, 2024
4
min read
The Search Cliff Is Here—Is Your Lead Gen Ready?

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Halda + RNL: Personalized Enrollment Marketing
Blog Post
News
Mar 13, 2024
3
min read
Halda + RNL: Personalized Enrollment Marketing

Halda has partnered with RNL to optimize their website personalization and conversion

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What Graduate Students Really Want: New Insights from 150+ Schools
Blog Post
Enrollment Strategy
Feb 16, 2024
3
min read
What Graduate Students Really Want: New Insights from 150+ Schools

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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What to Ask Before Hiring a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
Feb 6, 2024
4
min read
What to Ask Before Hiring a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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Is a Marketing Agency Worth It for Higher Ed?
Blog Post
Website Personalization
Feb 6, 2024
3
min read
Is a Marketing Agency Worth It for Higher Ed?

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Is Changing the Enrollment Journey
Blog Post
Website Personalization
Jan 26, 2024
3
min read
How Gen Z Is Changing the Enrollment Journey

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X Grad Students, Admissions & Brand Marketing
Blog Post
Enrollment Strategy
Dec 18, 2023
4
min read
Gen X Grad Students, Admissions & Brand Marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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How to Track Marketing ROI from Click to Enrollment
Blog Post
Enrollment Strategy
Dec 7, 2023
3
min read
How to Track Marketing ROI from Click to Enrollment

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
Dec 4, 2023
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
Nov 30, 2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
Nov 29, 2023
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How The Gardner School Deploys Data-Driven Personalization
Blog Post
Case Studies
Nov 28, 2023
3
min read
How The Gardner School Deploys Data-Driven Personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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How to Choose the Right AI Tools in Higher Ed
Blog Post
Enrollment Strategy
Oct 18, 2023
3
min read
How to Choose the Right AI Tools in Higher Ed

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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