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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist
Blog Post
Enrollment Strategy
Sep 2, 2026
5
min read
2027-28 FAFSA Opens Oct. 1: Your Enrollment Team Checklist

The 2027-28 FAFSA opens Oct. 1 under new Parent PLUS caps. Here's what to have ready before families file.

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K-12 Admissions Page Checklist: What Parents Search For
Blog Post
Marketing Strategy
Aug 27, 2026
4
min read
K-12 Admissions Page Checklist: What Parents Search For

Parents decide fast. Here's what your admissions page needs before a search becomes a closed tab.

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Enrollment Agency Cost: What Your Retainer Buys
Blog Post
Enrollment Strategy
Aug 25, 2026
6
min read
Enrollment Agency Cost: What Your Retainer Buys

Every agency retainer bundles services into one invoice. Few enrollment leaders can say what each piece buys.

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
Sep 28, 2023
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
Aug 29, 2023
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
Aug 29, 2023
4
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
Aug 29, 2023
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT: Best Fit for K-12 & Higher Ed?
Blog Post
AI
Aug 29, 2023
4
min read
Bard AI vs. ChatGPT: Best Fit for K-12 & Higher Ed?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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Halda Product Updates: The Halda Hub & More
Blog Post
News
Aug 29, 2023
5
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
Aug 29, 2023
6
min read
The Impact of Personalization on Higher Ed Funnels

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
Aug 29, 2023
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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AI and Higher Ed: An Increasingly Common Combination
Blog Post
AI
Aug 29, 2023
5
min read
AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

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How Indiana State Addressed Every Enrollment Funnel Stage
Blog Post
Case Studies
Aug 29, 2023
4
min read
How Indiana State Addressed Every Enrollment Funnel Stage

Indiana State uses Halda personalization to find out where students are stuck in the application and enrollment process.

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The Enrollment Cliff is Coming for Higher Education
Blog Post
Website Personalization
Aug 29, 2023
5
min read
The Enrollment Cliff is Coming for Higher Education

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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How Molloy University Converts Transfer Students with Targeted Personalization
Blog Post
Case Studies
Aug 29, 2023
4
min read
How Molloy University Converts Transfer Students with Targeted Personalization

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

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From MBA Launch to 1,250+ Leads: Kutztown’s Personalization Strategy
Blog Post
Case Studies
Aug 29, 2023
3
min read
From MBA Launch to 1,250+ Leads: Kutztown’s Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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