How to Personalize Prospective Student Communications with Halda

1. Personalize Steps in the Student Journey with 1 Click Using Halda’s Template Library, AI, and Your Website Content

Halda makes personalization easy by offering a template library filled with pre-designed experiences that can be customized for your institution’s needs. With just one click, you can adjust these templates to fit your brand colors, voice, and create personalized form response pages that are based on the user’s inputs and your published and approved website content. There are templates for each point in the student journey— scholarships and financial aid, admissions requirements and fit, program assessments and guides, direct admissions and application fee waivers etc.

Creating interactive and compelling content that captures leads and helps students ✅

2. Publish Them to Targeted URLs via Embedded Experiences, Pop-Ups, Slide Outs, CTA Buttons, and AI-Powered Site Search

Once we’ve created your personalized experiences, Halda makes it simple to publish them across your website. You can target specific URLs based on the content a prospective student is engaging with or their stage in the enrollment funnel.

Halda offers multiple ways to present personalized content, including:

• Embedded experiences that fit directly into your website’s design,
• Pop-ups for timely offers or reminders,
• Slide-outs that provide additional information without disrupting the user experience,
• CTA buttons that guide students toward important next steps,
• AI-powered site search, which delivers personalized results based on student behavior and search queries.
• Campaign Targeted Content that only shows to site visitors that are clicking through from a specific email or ad campaign.

These options ensure that personalized communications are always delivered in a way that feels natural and unobtrusive, enhancing user experience rather than detracting from it. Whether a student is exploring academic programs or considering financial aid options, you can reach them with the right message at the right time.

3. Halda Automatically Recommends the Right Personalized Content Based on Student Behavior and Queries

One of the most powerful features of Halda is its ability to recommend personalized content automatically. Halda’s AI analyzes a student’s behavior, including the pages they’ve visited, the queries they’ve entered into site search, and the information they’ve provided through forms. Based on this data, the platform delivers customized messages and calls to action that are tailored to each individual’s needs through our AI Hub.

For example, if a student frequently visits the financial aid page or searches for scholarships, Halda will prioritize showing them information related to financial assistance in their Hub. If another student has shown interest in a specific program, they’ll see assessments, quizzes or student reviews that are related to that program inside of their Hub. This automated personalization takes the burden off your marketing team while ensuring that students are receiving relevant, engaging content every time they interact with your site.

Conclusion

By using Halda’s template library, AI-powered content recommendations, and versatile publishing tools, your institution can create deeply personalized content environments for each individual. The only job now is to invite students to come back to your site to continue on their personalized journey. With Halda automatically delivering the right messages based on student behavior and preferences, you’ll be able to foster more meaningful engagement and drive higher conversions.