Enrollment Strategy
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Graduate enrollment is evolving fast. As student behaviors change and technology advances, enrollment professionals have to stay nimble to meet rising expectations and meet their enrollment goals. This report, created in partnership with NAGAP, compiles critical insights from graduate students and admissions professionals to help you optimize your strategies and drive measurable enrollment growth.
Key Takeaways from the 2025 Graduate Enrollment Management Trends Report
Personalization Drives Enrollment Decisions
What we learned: 78% of students strongly agree that a personalized admissions experience influenced their decision to enroll, but 58% report they rarely receive such treatment.
What to do: Invest in CRM tools and marketing automation to create hyper-personalized outreach that resonates with prospective students.
Speed Matters: Timely Responses Influence Choices
What we learned: 61% of prospects say a quick response to their inquiries significantly impacted their enrollment decision.
What to do: Implement AI chatbots and dedicated response teams to timely, customized interactions that keep students engaged.
Stealth Applicants Are on the Rise
What we learned: 38% of students research programs without interacting with admissions, emphasizing the importance of strong digital visibility.
What to do: Optimize your website for SEO, invest in digital advertising, and use content marketing to engage these silent researchers.
Know Your Audience—Communication Preferences Vary by Generation
What we learned: Gen Z prefers personalized emails and chat, while Millennials respond better to direct mail and social proof.
What to do: Use segmented campaigns to deliver the right message in the right medium.
AI Outreach Works, But a Human Touch Is Essential
What we learned: Data from a recent study shows that AI-driven outreach is well-received, especially among students over 26, who make up more than 50% of graduate applicants.
What to do: AI tools should be paired with human follow-ups to create a balance between automation and genuine interaction.
Is your grad program on the right track? Download the report today.
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