Release Radar: September 2025

This month, we sharpened the Halda platform with upgrades that crush bottlenecks and cut through noise. From smarter search to better brand alignment, here’s how the latest round of updates make your enrollment engine even stronger.

AI Search: Smarter, Faster, Friendlier

Your AI isn’t here to fumble around in the dark. It’s here to answer questions with confidence.

Here’s what’s new:

• Improved Accuracy: AI Search now has  stricter guardrails for content pulled from your website, and better facilitates consistent use across SMS and phone agents.
• Clearer Student Experience: Students waiting for an answer now see a progress checklist—no more mystery spinning wheels.
• Helpful Fallbacks: When the AI can’t find what it needs, it generates a useful fallback response instead of the dead-end “Sorry, I was not able to respond.”
• On-Brand Every Time: Branding guidelines and custom instructions now shape AI tone and style more effectively, so responses sound human and unmistakably yours.
• Bot Protection: Enable reCAPTCHA on AI Search and AI Forms to keep spam and bots out of your workflows.

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AI Email: Polished, Predictable, On-Brand

Your comeback emails shouldn’t look like they were written by three different interns on three different days.

The latest email update provides:

• Previews That Matter: See comeback email previews inside Halda before they go live, now with improved sizing and drop-down options.
• Consistent Voice: Emails fully respect your Brand and Voice Guidelines, and Salesforce emails support rich text formatting for professional polish.
  
  
• Deeper Insights: AISR configuration now includes segments and funnel stages, plus a new metrics table to track what’s working (and what’s not).

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AI SMS & Phone: No More Guesswork

Students aren’t patient, and they aren’t forgiving when you waste their time.

The latest update gives you:

• Better Accuracy: Phone and SMS agents now reliably lean on AI Search at the right times.
• Smarter Segmentation: You can display Phone/SMS in the AI Hub by segment, removing adoption blockers and setting up future segmentation wins.
  
  

AI SEO: Transparent and Accountable

SEO isn’t about stuffing keywords. It’s about showing your work.

Here’s what you’ll see going forward:

• Source Clarity: URLs displayed to students are now separated from the source URLs used to generate answers so they’re cleaner, clearer, and more trustworthy.
  
  
• Feedback That Counts: Rate responses directly in AI SEO, with the option to explain what went wrong for ratings of 3 stars or less.
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Platform & Integration: Built to Flex

Your tech stack should bend to your strategy, not the other way around.

Here’s what landed in August:

• Global Custom Instructions: Set AI-wide preferences—tone, verbosity, first-person voice—alongside branding guidelines. Applies today to AI Search and AI Response Pages.
  
  
• Two-Way Webhooks: Sync stage data from your CRM into Halda in real time with a simple IT setup.
  
  

Goodbye Guesswork, Hello Control

August’s upgrades are about control, clarity, and credibility. You decide how your AI sounds, how your brand shows up, and how your team stays focused on high-value conversations instead of fighting fires.