Release Radar: June and July 2025

Your prospective students are texting at 2 a.m. They're calling during staff meetings. They want answers NOW—not "during business hours."

So we released a full suite of tools that can keep up.

In June and July, we rolled out a range of AI-powered communication channels that meet students exactly where they are: Phone, SMS, and Email. These aren't just fancy chatbots or generic auto-responders. They're smart, contextual, and built to turn late-night curiosity into enrolled students.

Here's what your enrollment team just gained access to.

AI Phone and SMS Assistant: Your 24/7 Enrollment Team

Your prospective students research programs at midnight, compare costs during lunch breaks, and make decisions on weekends.

Our AI Phone and SMS Assistant never clocks  out.

Students Drive the Conversation

No more hoping students will fill out another form. Now they can request a phone call or SMS conversation directly from your website—and get one immediately. Your AI Phone Agent knows everything: your school's entire website knowledge base, the student's interaction history, their enrollment status, and what they clicked on five minutes ago.

Every answer is customized, relevant, and moves them closer to enrollment.

When Human Touch Matters Most

Sometimes AI isn't enough. Maybe a student needs complex financial aid guidance or wants to talk through a major life decision. Your AI agent recognizes these moments and seamlessly hands off to your staff, up to eight different university phone numbers.

Cross-Channel Intelligence

Your phone agent doesn't just talk. It can text students with conversation recaps, send relevant website links, or continue conversations over SMS when a call isn't convenient.

Students can start with a phone call, get a text recap with action items, and follow up via SMS—all with full context awareness. 

Built for Your Institution

Every school is different. Your AI agent reflects that. Name it whatever fits your brand. Choose the voice that matches your culture. Build custom pronunciation libraries for your unique programs and style guide. Create greetings that sound like they came from your actual enrollment team.

Plus, everything integrates with Slate and Salesforce. Conversation summaries, transcripts, recordings—it all flows directly into your existing CRM workflows.

Memory That Works

Students don't want to repeat themselves. Your AI agent never asks them to. Every previous conversation, every interaction, every question gets stored and referenced in future conversations. Students can pick up right where they left off, whether it's been three days or three weeks.

Behaviorally Triggered AI Emails: Personalization That Scales

Students can smell mass marketing from a mile away, and it turns them off faster than outdated campus tour videos.

Our behaviorally triggered AI emails are different. Each one is generated specifically for each student, with content recommendations based on their individual behavior on your website.

Send From Your Existing Tools

We're not asking you to abandon your CRM. Halda integrates with Slate and Salesforce, so you can use your existing email tools while providing AI-powered customization. Best of both worlds.

Smart Triggers That Move the Needle

Not all website activity is created equally. Our system identifies the behaviors that actually predict enrollment and triggers emails accordingly:

AI Form Submissions: Choose which forms trigger automatic emails that drive students back to your website to engage with additional content recommendations.

AI Searches: The questions students ask reveal their true interests and concerns. We acknowledge what they're asking and recommend additional questions that similar students are also exploring on your website.

Website Page Views: Page views are powerful intent signals. Students browsing financial aid pages get different content than those checking out specific academic programs. We use this behavioral data to send curated content that matches their demonstrated interests.

Inactivity Triggers: When engaged students go quiet, we can automatically send reengagement nudges. You set the timeframe, and we handle the outreach to bring them back into your enrollment funnel.

Each email feels personal because it is personal—generated based on that specific student's journey through your website and their unique interests.

The Bigger Picture: Communication That Converts

These updates are live and ready to change how your institution communicates with prospective students. No more missed opportunities. No more generic outreach. No more "we'll get back to you."

Just smart, responsive, 24/7 communication that turns curiosity into applications and applications into enrolled students.