Product Updates
In April we focused on helping you get out of your own way. We rolled out updates that make Fields more powerful, AI Campaign Emails easier to organize and personalize, and Landing Pages truly your own. Plus a fresh navigation that makes everything faster to find.
Here's what's new and how it'll help your team move faster.
Know Who's Warm Before You Reach Out
Engagement Scores help you see, at a glance, which leads are most actively interacting with your school, and which ones may need a nudge.
Each lead receives a numeric score and an Engagement Level (Low, Medium, or High) based on behavior across your forms, hubs, emails, calls, and AI Search conversations over the last several days.
Build Better Forms Without the Busywork
Fields are the connective tissue between forms, campaigns, and your CRM. This month, we made them more flexible and easier to manage at scale.
Source URLs for options. Attach a source URL to any field option so the AI knows exactly where to send students next based on their answer.
Add and update responses from a field. No more bouncing between screens. Edit field responses inline without breaking your flow.
AI-generated responses in fields. Let Halda's AI generate response options based on the field's context for faster setup and better personalization.
Filter fields by form. Find what you need instantly when you're working across dozens of forms.
Metadata configuration. Configure metadata at the field level for cleaner reporting and tighter CRM mapping.
Set Up Salesforce Once, Use It Everywhere.
Setting up a Salesforce integration used to be a one-by-one mapping exercise. Now it's a template.
Build a mapping template once, apply it across forms, and skip the repetitive setup.Your admin team gets hours back and your data stays clean.
Send Emails That Actually Know Your Students
AI Campaign Emails got a meaningful update this month, both in how they're built and how they're managed.
AI context and AI labels on fields. Tell the AI what each field means and how to use it. The outcome is emails that read like they were written by someone who knows your students.
Bucket numeric values into ranges. GPAs, test scores, distance from campus. Bucket noisy numbers into ranges the AI can reason with. Hundreds of values become a handful of meaningful segments.
Folders for Campaign Emails. Create folders and subfolders to organize campaigns by program, audience, term, or whatever structure your team works in. Click a folder and only see what's inside it.
Email facts: edit and delete. Edit or delete email facts directly when building a campaign email. No more starting over to fix a typo.
Campaign notifications. Opt in to get an email the night before or morning of a campaign send, so you know exactly what's hitting Slate and how many emails to expect.
Put Your Brand on Every Landing Page
.png)
Landing pages just became truly yours.
Custom domains for Landing Pages. Host your Halda-powered landing pages on your school's domain instead of a Halda URL for better trust, better SEO, and a better student experience.
Settings tab. Settings now lives in its own tab where you can configure custom domains and edit the favicon.
Students see your URL. Your brand stays front and center while Halda does the heavy lifting in the background.
Find What You Need, Faster
We rebuilt the left sidebar navigation to match how teams work in Halda. Less digging, faster access, and a cleaner mental model.
See exactly what changed in the Knowledge Base
Bringing It All Together
April's updates make Halda faster to set up, easier to organize, and smarter at every touchpoint. Fields carry more context, campaigns stay organized, and landing pages live where they belong, so every interaction builds on the last.
