Rethinking Recruitment in Education

Students choose college by feel, not facts. Here's how to tap into what really drives their decision.

Formulaic search is fading. Real connection wins. It’s time for brand-led, student-centered enrollment.

Boost enrollments mid-cycle with AI: real-time insights, faster pivots, higher conversions.

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

Turn AI skeptics into supporters. Learn how to win over your team and adopt AI with confidence.

Doubling traffic but fewer conversions? See why social ads can tank your funnel & how to fix it.

Do more with less. Learn how to hit your enrollment goals despite shrinking budgets.

Turn your .edu site into an enrollment machine. Quick wins + AI to convert browsers into applicants.

Last-minute yield help is here. Discover student-first strategies that convert in the final stretch.

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.