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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale
Blog Post
Insights from the Inside
Nov 5, 2025
4
min read
Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale

Brandy Melville’s rise shows how hype and exclusivity can destroy trust — a warning for higher ed brands chasing relevance.

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Release Radar: October 2025
Blog Post
Product Updates
Oct 31, 2025
7
min read
Release Radar: October 2025

Spooky speed, smarter AI, and ghost-free growth—see Halda’s latest platform updates!

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Reclaiming Attention: Smarter Strategies for Independent Schools This Fall
Blog Post
K-12
Oct 30, 2025
7
min read
Reclaiming Attention: Smarter Strategies for Independent Schools This Fall

Independent schools win attention this fall with personalization that feels human, not hype.

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AI and Higher Ed: An Increasingly Common Combination
Blog Post
AI
Jun 30, 2025
5
min read
AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

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Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever
Blog Post
Enrollment Strategy
Jun 25, 2025
7
min read
Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever

Parent referrals build trust like no ad can. Here's how to launch a program that grows enrollment.

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Release Radar: April and May 2025
Blog Post
Product Updates
Jun 22, 2025
6
min read
Release Radar: April and May 2025

New AI updates = less busywork, better student UX. See what’s new in our April–May Release Radar.

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Stable Enrollment, Stagnant Experience? Not on Our Watch
Blog Post
Enrollment Strategy
Jun 11, 2025
6
min read
Stable Enrollment, Stagnant Experience? Not on Our Watch

Stable enrollment ≠ thriving experience. Why engagement is your new edge—don’t get left behind.

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Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools
Blog Post
Enrollment Strategy
Jun 7, 2025
7
min read
Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools

Stop summer attrition. Keep families engaged, enrollment strong, and your school community thriving all season.

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Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued
Blog Post
News
May 23, 2025
4
min read
Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

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How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant
Blog Post
Case Studies
May 23, 2025
min read
How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience
Blog Post
News
May 23, 2025
4
min read
Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience

Learn how schools like Molloy University are combatting FAFSA frustration

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How Lynn University’s Lori Kukuck Optimizes the Slate-Halda Connection to Drive Student Interest and Enrollments
Blog Post
Case Studies
May 23, 2025
4
min read
How Lynn University’s Lori Kukuck Optimizes the Slate-Halda Connection to Drive Student Interest and Enrollments

Lori Kukuck uses the Slate-Halda connection to have context-driven conversations that build meaningful student connections.

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The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership
Blog Post
News
May 23, 2025
4
min read
The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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Halda Gains Official Recognition as a Slate Preferred Platinum Partner
Blog Post
News
May 23, 2025
2
min read
Halda Gains Official Recognition as a Slate Preferred Platinum Partner

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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How TCNJ's Stephen Tomkiel Maximizes the Slate-Halda Connection
Blog Post
Case Studies
May 23, 2025
4
min read
How TCNJ's Stephen Tomkiel Maximizes the Slate-Halda Connection

Stephen Tomkiel, MBA Director at The College of New Jersey, discusses the power of Halda's integration with Slate.

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Customizing Your Higher Education Marketing for Different Generations of Student
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Customizing Your Higher Education Marketing for Different Generations of Student

Learn how different generations of student engage to and engage with different communication methods

Read
The Website’s Role in Retargeting for Higher Ed Enrollment Marketing
Blog Post
Enrollment Strategy
May 23, 2025
min read
The Website’s Role in Retargeting for Higher Ed Enrollment Marketing

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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