Rethinking Recruitment in Education

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

Learn how schools like Molloy University are combatting FAFSA frustration

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

Learn how different generations of student engage to and engage with different communication methods

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

Halda has partnered with RNL to optimize their website personalization and conversion

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.