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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale
Blog Post
Insights from the Inside
Nov 5, 2025
4
min read
Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale

Brandy Melville’s rise shows how hype and exclusivity can destroy trust — a warning for higher ed brands chasing relevance.

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Release Radar: October 2025
Blog Post
Product Updates
Oct 31, 2025
7
min read
Release Radar: October 2025

Spooky speed, smarter AI, and ghost-free growth—see Halda’s latest platform updates!

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Reclaiming Attention: Smarter Strategies for Independent Schools This Fall
Blog Post
K-12
Oct 30, 2025
7
min read
Reclaiming Attention: Smarter Strategies for Independent Schools This Fall

Independent schools win attention this fall with personalization that feels human, not hype.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
May 23, 2025
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

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Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation
Blog Post
News
May 23, 2025
4
min read
Before the 2025 Enrollment Cliff, the Search Cliff is Already Here for Higher Ed Lead Generation

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Helping Higher Ed Communicate with High School Prospects, An RNL Partnership, and Holding Your Marketing Agency Accountable

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

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Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions
Blog Post
News
May 23, 2025
3
min read
Halda Powers Ruffalo Noel-Levitz's New Website Optimization Suite: Intelligent Web Solutions

Halda has partnered with RNL to optimize their website personalization and conversion

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Building the Best Relationship with a Higher Ed Marketing Agency: A Conversation with Suzan Brinker
Blog Post
Case Studies
May 23, 2025
3
min read
Building the Best Relationship with a Higher Ed Marketing Agency: A Conversation with Suzan Brinker

Dallin Palmer sits down to talk to Suzan Brinker, CoFounder of Viv Higher Ed, to discuss using higher ed marketing agencies.

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Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Responsibly Buying Higher Ed Agency Services, The Admissions Communication Bell Curve, and AI Goes Ivy League

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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How to Tell if your Higher Education Marketing Agency is Worth it in 2024
Blog Post
Website Personalization
May 23, 2025
3
min read
How to Tell if your Higher Education Marketing Agency is Worth it in 2024

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel
Blog Post
Website Personalization
May 23, 2025
3
min read
How Gen Z Researches Grad Schools, How Transparency Promotes Diversity, and Taking Personalization Full-funnel

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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How Indiana State Leverages Personalization for Full-Funnel Conversion
Blog Post
Case Studies
May 23, 2025
4
min read
How Indiana State Leverages Personalization for Full-Funnel Conversion

Learn how Indiana State's Faith Haley and Shonta Sellers make a scalable impact throughout their enrollment funnel.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Why grad students choose their future school, the importance of relationships in admissions, and the power of full-funnel attribution
Blog Post
Case Studies
May 23, 2025
4
min read
Why grad students choose their future school, the importance of relationships in admissions, and the power of full-funnel attribution

We're conducting our own study to find up-to-date information on the grad student journey. Here's what we're discovering.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
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