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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Google AI Search Just Changed the Front Door to Your Website
Blog Post
Marketing Strategy
Jun 2, 2026
9
min read
Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

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K-12 Enrollment Marketing: Chatbots Can't Do It Alone
Blog Post
K-12
May 28, 2026
6
min read
K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

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2026 Enrollment Software Buyer's Guide for Higher Ed
Blog Post
Enrollment Strategy
May 26, 2026
18
min read
2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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Insights from the Inside: Parents aren’t a side audience. They’re co-deciders.
Blog Post
Insights from the Inside
Sep 23, 2025
6
min read
Insights from the Inside: Parents aren’t a side audience. They’re co-deciders.

Parents aren’t bystanders—they’re co-deciders. Build trust with parent-first enrollment messaging.

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Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés
Blog Post
Insights from the Inside
Sep 15, 2025
4
min read
Insights from the Inside: Why the Future of Higher Ed Marketing Depends on Roles, Not Résumés

The future of higher ed marketing isn’t about résumés—it’s about roles that endure.

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Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges
Blog Post
Enrollment Strategy
Sep 9, 2025
12
min read
Real-Time Enrollment Optimization: How AI Saves Mid-Cycle for Proprietary Colleges

Boost enrollments mid-cycle with AI: real-time insights, faster pivots, higher conversions.

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The Best Way to Talk Tuition? Smarter Tools.
Blog Post
Enrollment Strategy
Sep 3, 2025
7
min read
The Best Way to Talk Tuition? Smarter Tools.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

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Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong
Blog Post
Insights from the Inside
Sep 2, 2025
8
min read
Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

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5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)
Blog Post
Enrollment Strategy
Aug 26, 2025
6
min read
5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

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Insights from the Inside: 7 Immediate Actions for Enrollment Marketers
Blog Post
Insights from the Inside
Aug 19, 2025
8
min read
Insights from the Inside: 7 Immediate Actions for Enrollment Marketers

Enrollment marketing is evolving—ditch formulas for brand-led, authentic, agile strategies that connect.

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Smarter Systems, Happier Teams: AI for Admissions That Works
Blog Post
Enrollment Strategy
Aug 13, 2025
7
min read
Smarter Systems, Happier Teams: AI for Admissions That Works

Smarter AI systems help K-12 schools boost enrollment, cut busywork, and create better family experiences.

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Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits
Blog Post
AI
Aug 12, 2025
6
min read
Recruitment Travel, Reinvented: An AI Blueprint for Campus Visits

AI can turn every recruitment trip into measurable ROI. Here’s the blueprint for smarter, yield-driven travel.

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FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters
Blog Post
Enrollment Strategy
Aug 5, 2025
7
min read
FAFSA Doesn't Have to Be Scary: Build Trust with Messaging that Matters

The FAFSA is broken and families are looking to you for clarity. Here’s how to become their trusted guide.

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Insights from the Inside: What Students Really Care About (And How to Find Out)
Blog Post
Insights from the Inside
Jul 28, 2025
5
min read
Insights from the Inside: What Students Really Care About (And How to Find Out)

Students choose college by feel, not facts. Here's how to tap into what really drives their decision.

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Release Radar: June and July 2025
Blog Post
Product Updates
Jul 23, 2025
5
min read
Release Radar: June and July 2025

New AI tools for phone, SMS & email give students 24/7 answers—and boost your enrollment team’s superpowers.

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Insights from the Inside: The End of Formulaic Enrollment Marketing
Blog Post
Insights from the Inside
Jul 22, 2025
4
min read
Insights from the Inside: The End of Formulaic Enrollment Marketing

Formulaic search is fading. Real connection wins. It’s time for brand-led, student-centered enrollment.

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Good vs. Bad Traffic: How Social Ads Hurt Conversions
Blog Post
Enrollment Strategy
Jul 11, 2025
11
min read
Good vs. Bad Traffic: How Social Ads Hurt Conversions

Doubling traffic but fewer conversions? See why social ads can tank your funnel & how to fix it.

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How Private & Independent Schools Can Personalize Back-to-School Communications with AI
Blog Post
AI
Jul 9, 2025
14
min read
How Private & Independent Schools Can Personalize Back-to-School Communications with AI

Make back-to-school personal: How AI helps private schools boost engagement & trust with tailored messages.

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