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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

What 400 Graduate Students Want You to Know About Enrollment
Blog Post
Enrollment Strategy
Apr 14, 2026
6
min read
What 400 Graduate Students Want You to Know About Enrollment

The 2026 Halda + NAGAP survey reveals five graduate enrollment trends leaders can’t afford to ignore.

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Release Radar: February–March 2026
Blog Post
Product Updates
Apr 9, 2026
4
min read
Release Radar: February–March 2026

New email simulations, smarter segments, and cleaner data—see what’s new in Halda’s latest release.

Read
10 Predictive Signals That a Student Will Melt (and What To Do Next)
Blog Post
Enrollment Strategy
Apr 7, 2026
8
min read
10 Predictive Signals That a Student Will Melt (and What To Do Next)

Most teams know melt is coming. Fewer can see it coming. Here are the 10 signals hiding in your data.

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How Gen Z Is Changing the Enrollment Journey
Blog Post
Website Personalization
Jan 26, 2024
3
min read
How Gen Z Is Changing the Enrollment Journey

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Blog Post
Enrollment Strategy
Dec 18, 2023
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

Read
How to Track Marketing ROI from Click to Enrollment
Blog Post
Enrollment Strategy
Dec 7, 2023
3
min read
How to Track Marketing ROI from Click to Enrollment

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
Dec 4, 2023
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
Nov 30, 2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Read
How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
Nov 29, 2023
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
Nov 28, 2023
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

Read
How to Choose the Right AI Tools in Higher Ed
Blog Post
Enrollment Strategy
Oct 18, 2023
3
min read
How to Choose the Right AI Tools in Higher Ed

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
Sep 28, 2023
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

Read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
Aug 29, 2023
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

Read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
Aug 29, 2023
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
Aug 29, 2023
4
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

Read
What GPT-4 Means for Higher Education
Blog Post
AI
Aug 29, 2023
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?
Blog Post
AI
Aug 29, 2023
4
min read
Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

Read
Halda Product Updates: The Halda Hub & More
Blog Post
News
Aug 29, 2023
5
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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