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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Google AI Search Just Changed the Front Door to Your Website
Blog Post
Marketing Strategy
Jun 2, 2026
9
min read
Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

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K-12 Enrollment Marketing: Chatbots Can't Do It Alone
Blog Post
K-12
May 28, 2026
6
min read
K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

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2026 Enrollment Software Buyer's Guide for Higher Ed
Blog Post
Enrollment Strategy
May 26, 2026
18
min read
2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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Halda Becomes a Slate Preferred Partner—Here’s What That Means
Blog Post
News
Apr 2, 2024
3
min read
Halda Becomes a Slate Preferred Partner—Here’s What That Means

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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One Audience Doesn’t Exist: Rethinking Student Engagement by Generation
Blog Post
Enrollment Strategy
Mar 22, 2024
4
min read
One Audience Doesn’t Exist: Rethinking Student Engagement by Generation

Learn how different generations of student engage to and engage with different communication methods

Read
Your Website Is Your Best Retargeting Tool—If You Use It Right
Blog Post
Enrollment Strategy
Mar 22, 2024
5
min read
Your Website Is Your Best Retargeting Tool—If You Use It Right

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
Mar 20, 2024
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

Read
The Search Cliff Is Already Here—Is Your Lead Gen Strategy Ready?
Blog Post
News
Mar 20, 2024
4
min read
The Search Cliff Is Already Here—Is Your Lead Gen Strategy Ready?

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Higher Ed Insights: What’s Working in Graduate Recruitment Right Now
Blog Post
Enrollment Strategy
Mar 19, 2024
4
min read
Higher Ed Insights: What’s Working in Graduate Recruitment Right Now

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

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Halda + RNL: Personalized Enrollment Marketing
Blog Post
News
Mar 13, 2024
3
min read
Halda + RNL: Personalized Enrollment Marketing

Halda has partnered with RNL to optimize their website personalization and conversion

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What Graduate Students Really Want: New Insights from 150+ Schools
Blog Post
Enrollment Strategy
Feb 16, 2024
3
min read
What Graduate Students Really Want: New Insights from 150+ Schools

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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What to Ask Before Hiring a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
Feb 6, 2024
4
min read
What to Ask Before Hiring a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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Is a Marketing Agency Worth It for Higher Ed?
Blog Post
Website Personalization
Feb 6, 2024
3
min read
Is a Marketing Agency Worth It for Higher Ed?

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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How Gen Z Is Changing the Enrollment Journey
Blog Post
Website Personalization
Jan 26, 2024
3
min read
How Gen Z Is Changing the Enrollment Journey

Halda uses our own in-house research to give insight into the grad student research process and creating accessible websites.

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Gen X Grad Students, Admissions & Brand Marketing
Blog Post
Enrollment Strategy
Dec 18, 2023
4
min read
Gen X Grad Students, Admissions & Brand Marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

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How to Track Marketing ROI from Click to Enrollment
Blog Post
Enrollment Strategy
Dec 7, 2023
3
min read
How to Track Marketing ROI from Click to Enrollment

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
Dec 4, 2023
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
Nov 30, 2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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