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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

Google AI Search Just Changed the Front Door to Your Website
Blog Post
Marketing Strategy
Jun 2, 2026
9
min read
Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

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K-12 Enrollment Marketing: Chatbots Can't Do It Alone
Blog Post
K-12
May 28, 2026
6
min read
K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

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2026 Enrollment Software Buyer's Guide for Higher Ed
Blog Post
Enrollment Strategy
May 26, 2026
18
min read
2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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How to Personalize Prospective Student Communications with Halda
Blog Post
Website Personalization
Oct 22, 2024
5
min read
How to Personalize Prospective Student Communications with Halda

Engage prospective students with personalized, AI-powered communications at every stage of their journey using Halda.

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How to Finally Get Accurate First-Touch and Last-Touch Attribution
Blog Post
Website Personalization
Oct 15, 2024
5
min read
How to Finally Get Accurate First-Touch and Last-Touch Attribution

Boost your enrollment with seamless first/last touch attribution! Track every campaign with Halda’s AI-powered tools.

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How to Turn Organic Website Traffic into Student Leads
Blog Post
Enrollment Strategy
Sep 10, 2024
3
min read
How to Turn Organic Website Traffic into Student Leads

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to Actually Get on the Same Page with Your Marketing Agency
Blog Post
Enrollment Strategy
Jul 30, 2024
3
min read
How to Actually Get on the Same Page with Your Marketing Agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How to Cut Your Higher Ed Marketing Waste in Half
Blog Post
Website Personalization
Jul 30, 2024
3
min read
How to Cut Your Higher Ed Marketing Waste in Half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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Scaling Website Personalization for Every Prospective Student
Blog Post
Website Personalization
Jul 30, 2024
3
min read
Scaling Website Personalization for Every Prospective Student

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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70% of Students Can’t Find the Answers They Need
Blog Post
News
Jul 15, 2024
5
min read
70% of Students Can’t Find the Answers They Need

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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How to Win During Peak Lead Generation Season
Blog Post
Enrollment Strategy
Jul 11, 2024
4
min read
How to Win During Peak Lead Generation Season

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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Enrollment Trends: What the Latest Insights Reveal
Blog Post
News
Jun 18, 2024
4
min read
Enrollment Trends: What the Latest Insights Reveal

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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How UWF Turned a Free Trial into Real Enrollment Results
Blog Post
Case Studies
Jun 12, 2024
3
min read
How UWF Turned a Free Trial into Real Enrollment Results

Halda works with the University of West Florida, a Slate partner school, to immediately boost lead capture on their website.

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The Transfer Student Enrollment Journey: What Colleges Need to Know
Blog Post
News
May 20, 2024
4
min read
The Transfer Student Enrollment Journey: What Colleges Need to Know

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 16, 2024
5
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

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How Jan Abernathy Transformed Student Engagement
Blog Post
Case Studies
May 16, 2024
5
min read
How Jan Abernathy Transformed Student Engagement

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Enrollment Trends: What the Latest Data Is Telling Us
Blog Post
News
May 3, 2024
4
min read
Enrollment Trends: What the Latest Data Is Telling Us

Learn how schools like Molloy University are combatting FAFSA frustration

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What Today’s Undergrads Actually Care About (And How It’s Changing)
Blog Post
News
Apr 12, 2024
4
min read
What Today’s Undergrads Actually Care About (And How It’s Changing)

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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