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Rethink Your Recruitment Strategy

Strategies, trends, and best practices to shake up
how you engage students  

Featured Blogs

What 400 Graduate Students Want You to Know About Enrollment
Blog Post
Enrollment Strategy
Apr 14, 2026
6
min read
What 400 Graduate Students Want You to Know About Enrollment

The 2026 Halda + NAGAP survey reveals five graduate enrollment trends leaders can’t afford to ignore.

Read
Release Radar: February–March 2026
Blog Post
Product Updates
Apr 9, 2026
4
min read
Release Radar: February–March 2026

New email simulations, smarter segments, and cleaner data—see what’s new in Halda’s latest release.

Read
10 Predictive Signals That a Student Will Melt (and What To Do Next)
Blog Post
Enrollment Strategy
Apr 7, 2026
8
min read
10 Predictive Signals That a Student Will Melt (and What To Do Next)

Most teams know melt is coming. Fewer can see it coming. Here are the 10 signals hiding in your data.

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The Transfer Student Enrollment Journey: What Colleges Need to Know
Blog Post
News
May 20, 2024
4
min read
The Transfer Student Enrollment Journey: What Colleges Need to Know

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

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Optimizing the Higher Education Website Experience for Transfer Student Recruitment
Blog Post
Enrollment Strategy
May 16, 2024
5
min read
Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

Read
How Jan Abernathy Transformed Student Engagement and Enrollment
Blog Post
Case Studies
May 16, 2024
5
min read
How Jan Abernathy Transformed Student Engagement and Enrollment

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

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Enrollment Trends: What the Latest Data Is Telling Us
Blog Post
News
May 3, 2024
4
min read
Enrollment Trends: What the Latest Data Is Telling Us

Learn how schools like Molloy University are combatting FAFSA frustration

Read
What Today’s Undergrads Actually Care About (And How It’s Changing)
Blog Post
News
Apr 12, 2024
4
min read
What Today’s Undergrads Actually Care About (And How It’s Changing)

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

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Halda Becomes a Slate Preferred Partner—Here’s What That Means
Blog Post
News
Apr 2, 2024
3
min read
Halda Becomes a Slate Preferred Partner—Here’s What That Means

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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One Audience Doesn’t Exist: Rethinking Student Engagement by Generation
Blog Post
Enrollment Strategy
Mar 22, 2024
4
min read
One Audience Doesn’t Exist: Rethinking Student Engagement by Generation

Learn how different generations of student engage to and engage with different communication methods

Read
Your Website Is Your Best Retargeting Tool—If You Use It Right
Blog Post
Enrollment Strategy
Mar 22, 2024
5
min read
Your Website Is Your Best Retargeting Tool—If You Use It Right

Website retargeting is now an AI-powered tactic that schools can employ to create experiences that convert return visitors.

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How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content
Blog Post
Case Studies
Mar 20, 2024
4
min read
How UW-Tacoma Converts First-Gen Prospects with Personalized Website Content

UW-Tacoma uses personalized website content to create meaningful connections with first-gen college prospects.

Read
The Search Cliff Is Already Here—Is Your Lead Gen Strategy Ready?
Blog Post
News
Mar 20, 2024
4
min read
The Search Cliff Is Already Here—Is Your Lead Gen Strategy Ready?

Before the Enrollment Cliff hits, schools are already facing the challenge of lead generation with new limits to marketing.

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Higher Ed Insights: What’s Working in Graduate Recruitment Right Now
Blog Post
Enrollment Strategy
Mar 19, 2024
4
min read
Higher Ed Insights: What’s Working in Graduate Recruitment Right Now

After delving into the grad prospect journey, we've surveyed undergrad prospects to learn about their admissions experience.

Read
Halda + RNL: A New Era of Personalized Enrollment Marketing
Blog Post
News
Mar 13, 2024
3
min read
Halda + RNL: A New Era of Personalized Enrollment Marketing

Halda has partnered with RNL to optimize their website personalization and conversion

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What Graduate Students Really Want: New Insights from 150+ Schools
Blog Post
Enrollment Strategy
Feb 16, 2024
3
min read
What Graduate Students Really Want: New Insights from 150+ Schools

Halda Insights communicates our own in-house research on the student journey while keeping you informed on other key topics.

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The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency
Blog Post
Enrollment Strategy
Feb 6, 2024
4
min read
The Conversations You Need to Have Before you Hire a Higher Ed Marketing Agency

Thinking of hiring a higher ed marketing agency? These are the questions you need to be asking before you move forward.

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Is a Marketing Agency Worth It for Higher Ed?
Blog Post
Website Personalization
Feb 6, 2024
3
min read
Is a Marketing Agency Worth It for Higher Ed?

As budget season approaches, it's time to figure out if your higher ed marketing agency is pulling its weight in 2024.

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