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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale
Blog Post
Insights from the Inside
Nov 5, 2025
4
min read
Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale

Brandy Melville’s rise shows how hype and exclusivity can destroy trust — a warning for higher ed brands chasing relevance.

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Release Radar: October 2025
Blog Post
Product Updates
Oct 31, 2025
7
min read
Release Radar: October 2025

Spooky speed, smarter AI, and ghost-free growth—see Halda’s latest platform updates!

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Reclaiming Attention: Smarter Strategies for Independent Schools This Fall
Blog Post
K-12
Oct 30, 2025
7
min read
Reclaiming Attention: Smarter Strategies for Independent Schools This Fall

Independent schools win attention this fall with personalization that feels human, not hype.

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How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience
Blog Post
Website Personalization
May 23, 2025
4
min read
How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience

Halda uses in-house research to give insight into the grad student journey and using personalization to gain enrollments.

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Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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How Merit America Optimizes Their Website Experience for Potential Learners
Blog Post
Case Studies
May 23, 2025
2
min read
How Merit America Optimizes Their Website Experience for Potential Learners

Merit America uses Halda's personalization to efficiently connect learners with the specific information they need.

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
May 23, 2025
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
May 23, 2025
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

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Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
May 23, 2025
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
May 23, 2025
19
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
May 23, 2025
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?
Blog Post
AI
May 23, 2025
4
min read
Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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How a Private K12 School got Immediate Results with Halda Personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How a Private K12 School got Immediate Results with Halda Personalization

When Allison Burger took over as Director of Marketing & Communications for Westlake Prep, she had a mountain to climb.

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Halda Product Updates: The Halda Hub & More
Blog Post
News
May 23, 2025
11
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
May 23, 2025
6
min read
The Impact of Personalization on Higher Ed Funnels

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How Penn State Great Valley Personalizes the Website Experience for a Diverse Graduate Audience
Blog Post
Case Studies
May 23, 2025
3
min read
How Penn State Great Valley Personalizes the Website Experience for a Diverse Graduate Audience

Penn State Great Valley was struggling to appeal to a wide audience, so they turned to Halda personalization for the website.

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