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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Release Radar: November & December 2025
Blog Post
Product Updates
Dec 18, 2025
5
min read
Release Radar: November & December 2025

Nov–Dec upgrades: faster data every 10 minutes, smarter AI, cleaner workflows, more control.

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How Schools Are Using AI to Turn ‘Started’ into ‘Submitted
Blog Post
K-12
Dec 17, 2025
4
min read
How Schools Are Using AI to Turn ‘Started’ into ‘Submitted

A confusing admissions process isn’t just inconvenient—it’s quietly costing you completed applications.

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Where Your Applications Go to Die (and How to Save Them)
Blog Post
Enrollment Strategy
Dec 16, 2025
8
min read
Where Your Applications Go to Die (and How to Save Them)

The mid-funnel leaks because student decision-making is invisible—and your systems are guessing.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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Aligning Brand Marketing and Enrollment Marketing in Higher Education
Blog Post
Enrollment Strategy
May 23, 2025
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

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Halda's Full-Funnel Attribution: From Impressions to Enrollments
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

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How Halda's Full-Funnel Attribution Works
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

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How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

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Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024
Blog Post
Enrollment Strategy
May 23, 2025
3
min read
Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

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Why Personalized Marketing Works in Higher Education
Blog Post
Website Personalization
May 23, 2025
5
min read
Why Personalized Marketing Works in Higher Education

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

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Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment
Blog Post
AI
May 23, 2025
3
min read
Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

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Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)
Blog Post
AI
May 23, 2025
4
min read
Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

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How Halda's Website Coverage Maximization Reshapes the Student Journey
Blog Post
Website Personalization
May 23, 2025
19
min read
How Halda's Website Coverage Maximization Reshapes the Student Journey

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

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What GPT-4 Means for Higher Education
Blog Post
AI
May 23, 2025
6
min read
What GPT-4 Means for Higher Education

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

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Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?
Blog Post
AI
May 23, 2025
4
min read
Bard AI vs. ChatGPT, Which is the Best Fit for K-12 and Higher Education?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

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Halda Product Updates: The Halda Hub & More
Blog Post
News
May 23, 2025
11
min read
Halda Product Updates: The Halda Hub & More

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Impact of Personalization on Higher Ed Funnels
Blog Post
Website Personalization
May 23, 2025
6
min read
The Impact of Personalization on Higher Ed Funnels

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
May 23, 2025
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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