Enrollment Marketing Blog | Higher Ed Insights

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Google AI Search Just Changed the Front Door to Your Website

Blog Post

Marketing Strategy

Jun 2, 2026

min read

Google AI Search Just Changed the Front Door to Your Website

Google is becoming the answer layer. If your content isn't AI-ready, students may never reach your website.

K-12 Enrollment Marketing: Chatbots Can't Do It Alone

Chatbots answer questions, but enrollment growth comes from proactive outreach across SMS, email, voice, and web.

2026 Enrollment Software Buyer's Guide for Higher Ed

How to evaluate enrollment marketing platforms, compare costs, and choose the right fit for your team.

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From Clicks to Enrollments: Getting Your Website Ready to Convert

From Clicks to Enrollments: Getting Your Website Ready to Convert

Turn your .edu site into an enrollment machine. Quick wins + AI to convert browsers into applicants.

How to Audit Your Enrollment Marketing Tech Stack This Summer

Audit your tech stack this summer to boost fall enrollment. Cut friction, align tools, drive conversions.

Lynn University's AI Student Engagement Results

Lynn University drives 25% CTR & 45% more site visits with Halda’s AI Student Recruiter. See how they did it.

Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever

Parent referrals build trust like no ad can. Here's how to launch a program that grows enrollment.

Last-Minute Yield Strategies: Converting Admitted Students in the Home Stretch

Last-minute yield help is here. Discover student-first strategies that convert in the final stretch.

Release Radar: April and May 2025

New AI updates = less busywork, better student UX. See what’s new in our April–May Release Radar.

From Skepticism to Success: Making the Case for AI with Your Team

Turn AI skeptics into supporters. Learn how to win over your team and adopt AI with confidence.

Stable Enrollment, Stagnant Experience? Not on Our Watch

Stable enrollment ≠ thriving experience. Why engagement is your new edge—don’t get left behind.

Budget cuts? How to market smarter and do more with less

Do more with less. Learn how to hit your enrollment goals despite shrinking budgets.

Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools

Stop summer attrition. Keep families engaged, enrollment strong, and your school community thriving all season.

Relationship-First Recruitment: A Complete Guide

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.

Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform

Choosing an AI enrollment platform? This guide cuts through the noise to help you pick the right one.

Understanding Yield Trends and Responding to Deposit Gaps

Boost yield by spotting gaps early, acting on intent data, and connecting with students when it matters most.

2025 Graduate Enrollment Management Trends: Highlights from the Report

Explore key trends shaping graduate enrollment in 2025, from personalized outreach to AI-driven communication strategies.

Preventing Summer Melt: Proactive Steps You Should Take Now

Prevent summer melt with personalized outreach—keep students confident, committed, and on track for fall.

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Rethink Your Recruitment Strategy

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