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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Release Radar: November & December 2025
Blog Post
Product Updates
Dec 18, 2025
5
min read
Release Radar: November & December 2025

Nov–Dec upgrades: faster data every 10 minutes, smarter AI, cleaner workflows, more control.

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How Schools Are Using AI to Turn ‘Started’ into ‘Submitted
Blog Post
K-12
Dec 17, 2025
4
min read
How Schools Are Using AI to Turn ‘Started’ into ‘Submitted

A confusing admissions process isn’t just inconvenient—it’s quietly costing you completed applications.

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Where Your Applications Go to Die (and How to Save Them)
Blog Post
Enrollment Strategy
Dec 16, 2025
8
min read
Where Your Applications Go to Die (and How to Save Them)

The mid-funnel leaks because student decision-making is invisible—and your systems are guessing.

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The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think
Blog Post
Website Personalization
May 23, 2025
5
min read
The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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How Molloy University Converts Transfer Students with Targeted Personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Molloy University Converts Transfer Students with Targeted Personalization

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

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How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy
Blog Post
Case Studies
May 23, 2025
3
min read
How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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Converting organic website traffic in higher education marketing
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to get on the same page with your higher education marketing agency
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
How to get on the same page with your higher education marketing agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How higher education can cut its marketing waste in half
Blog Post
Website Personalization
May 22, 2025
3
min read
How higher education can cut its marketing waste in half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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How to personalize the higher education website journey for prospective students–at scale
Blog Post
Website Personalization
May 22, 2025
3
min read
How to personalize the higher education website journey for prospective students–at scale

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College
Blog Post
News
May 22, 2025
5
min read
AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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It's (Always) Lead Generation Season for Higher Education Websites
Blog Post
Enrollment Strategy
May 22, 2025
4
min read
It's (Always) Lead Generation Season for Higher Education Websites

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce
Blog Post
News
May 22, 2025
4
min read
The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform
Blog Post
Enrollment Strategy
May 22, 2025
7
min read
Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform

Choosing an AI enrollment platform? This guide cuts through the noise to help you pick the right one.

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Understanding Yield Trends and Responding to Deposit Gaps
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Understanding Yield Trends and Responding to Deposit Gaps

Boost yield by spotting gaps early, acting on intent data, and connecting with students when it matters most.

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2025 Graduate Enrollment Management Trends: Highlights from the Report
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
2025 Graduate Enrollment Management Trends: Highlights from the Report

Explore key trends shaping graduate enrollment in 2025, from personalized outreach to AI-driven communication strategies.

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Preventing Summer Melt: Proactive Steps You Should Take Now
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Preventing Summer Melt: Proactive Steps You Should Take Now

Prevent summer melt with personalized outreach—keep students confident, committed, and on track for fall.

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Beyond the Viewbook: Authentic Storytelling to Engage Prospective Families
Blog Post
Enrollment Strategy
May 22, 2025
6
min read
Beyond the Viewbook: Authentic Storytelling to Engage Prospective Families

Ditch the viewbook. Win millennial parents with real stories that build trust and drive K-12 enrollment.

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