Rethinking Recruitment in Education

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do

Personalization is becoming more and more critical as prospective students long for easy access to the right information.

Hal is the first AI assistant designed specifically to fit the needs of education enrollment pros.

People are rightfully concerned about how AI could change the nature of higher ed...but there are ways to prepare.

Website Coverage Maxmization helps you see how people are interacting with websites, so you can personalize the experience.

GPT-4 is here. How is it an upgrade over ChatGPt for education professionals?

Bard AI is making waves in the natural language model space, but is it good enough to oust ChatGPT for education?

Halda has released the Hub, an original remarketing tool that meets repeat website visitors with personalized information.

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The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork