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Rethinking Recruitment in Education

Strategies, trends, and best practices to transform your institution's digital recruitment approach

Featured Blogs

Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale
Blog Post
Insights from the Inside
Nov 5, 2025
4
min read
Insights from the Inside: What Higher Ed Marketers Can Learn from Brandy Melville’s Cautionary Tale

Brandy Melville’s rise shows how hype and exclusivity can destroy trust — a warning for higher ed brands chasing relevance.

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Release Radar: October 2025
Blog Post
Product Updates
Oct 31, 2025
7
min read
Release Radar: October 2025

Spooky speed, smarter AI, and ghost-free growth—see Halda’s latest platform updates!

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Reclaiming Attention: Smarter Strategies for Independent Schools This Fall
Blog Post
K-12
Oct 30, 2025
7
min read
Reclaiming Attention: Smarter Strategies for Independent Schools This Fall

Independent schools win attention this fall with personalization that feels human, not hype.

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How the University of Washington Tacoma Uses Personalization to Connect with Undergraduate Prospects
Blog Post
Case Studies
May 23, 2025
9
min read
How the University of Washington Tacoma Uses Personalization to Connect with Undergraduate Prospects

Halda offers UW-Tacoma fast, user-friendly, and scalable ways to connect with potential students when they visit the website.

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Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?
Blog Post
Website Personalization
May 23, 2025
5
min read
Is the Enrollment Cliff Real? And How Can Higher Ed Marketing Prepare For It?

The Enrollment Cliff is coming, but there's still time to implement strategies that ensure long-term institutational health.

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How Indiana State used Halda Personalization to Address Every Stage of the Enrollment Funnel
Blog Post
Case Studies
May 23, 2025
4
min read
How Indiana State used Halda Personalization to Address Every Stage of the Enrollment Funnel

Indiana State uses Halda personalization to find out where students are stuck in the application and enrollment process.

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The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think
Blog Post
Website Personalization
May 23, 2025
5
min read
The Enrollment Cliff is Coming for Higher Education…But Not for the Reasons You Think

The dreaded Enrollment Cliff is on the way, but preparing for it requires tackling some unexpected challenges.

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How Molloy University Converts Transfer Students with Targeted Personalization
Blog Post
Case Studies
May 23, 2025
3
min read
How Molloy University Converts Transfer Students with Targeted Personalization

Stephen Ostendorff, Dean of Admissions at Molloy University, meets students in the moment with the information they need.

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How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy
Blog Post
Case Studies
May 23, 2025
3
min read
How Kickstarting Kutztown University's MBA Program Turned Into a Long-Term Web Personalization Strategy

Kutztown University was looking for personalized ways to connect with future MBA students. Halda gave them a way to interact.

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Converting organic website traffic in higher education marketing
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

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How to get on the same page with your higher education marketing agency
Blog Post
Enrollment Strategy
May 22, 2025
3
min read
How to get on the same page with your higher education marketing agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork

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How higher education can cut its marketing waste in half
Blog Post
Website Personalization
May 22, 2025
3
min read
How higher education can cut its marketing waste in half

Learn how tying your higher ed marketing campaigns to enrollments helps you save marketing dollars

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How to personalize the higher education website journey for prospective students–at scale
Blog Post
Website Personalization
May 22, 2025
3
min read
How to personalize the higher education website journey for prospective students–at scale

Learn how website personalization tools can turn the conventional higher ed website into a personalized student journey.

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AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College
Blog Post
News
May 22, 2025
5
min read
AI SEO, Lead Gen Season is Here for Higher Ed, and Why Students are not Choosing College

Welcome to Halda Insights, our newsletter full of in-house research, marketing & admissions strategies, and AI nuggets.

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It's (Always) Lead Generation Season for Higher Education Websites
Blog Post
Enrollment Strategy
May 22, 2025
4
min read
It's (Always) Lead Generation Season for Higher Education Websites

Halda's lead generation data from 150+ higher ed partners suggests that students are constantly inquiring.

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The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce
Blog Post
News
May 22, 2025
4
min read
The Undergraduate Engagement Report, Connecting with Faith-Focused Students, and Preparing Students for an AI-Driven Workforce

Explore Halda's latest insights on undergrad enrollment trends, personalized video strategies, and preparing students.

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The Halda Free Trial: The University of West Florida
Blog Post
Case Studies
May 22, 2025
3
min read
The Halda Free Trial: The University of West Florida

Halda works with the University of West Florida, a Slate partner school, to immediately boost lead capture on their website.

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Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform
Blog Post
Enrollment Strategy
May 22, 2025
7
min read
Apples and Oranges: A Guide to Choosing the Right AI Enrollment Platform

Choosing an AI enrollment platform? This guide cuts through the noise to help you pick the right one.

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