Rethinking Recruitment in Education

Siloed tools fracture data and hide risk. Unified infrastructure predicts yield, reduces sprawl, and drives outcomes.

Your enrollment campaign fails weeks before send. The real problems hide in planning, data, and unchecked assumptions.

More post-admit messages don’t boost yield. They overload students, stall decisions, and quietly push them away.

A big focus for January’s release was precision. We launched three updates that give schools tighter control.

Federal aid is now tied to ROI. Learn what the new rules mean for higher ed—and how to prove value before it’s too late.

Stop guessing with email. How predictive modeling changes enrollment outcomes before you hit send.

Admissions emails fail when they ask too much. Learn how tone, timing, and simplicity drive action and applications.

FAFSA drop-off isn’t forgetfulness. It’s confusion, fear, and bad messaging. Here’s how to fix what reminders can’t.

Deadline season exposes broken enrollment systems—new data shows 44% of student inquiries get no response.

Nov–Dec upgrades: faster data every 10 minutes, smarter AI, cleaner workflows, more control.

A confusing admissions process isn’t just inconvenient—it’s quietly costing you completed applications.

The mid-funnel leaks because student decision-making is invisible—and your systems are guessing.

Holiday Distraction Syndrome (HDS), the annual collapse of email effectiveness, where open rates plummet...

SEO today isn’t about chasing volume; it’s about identifying intent clusters and creating content that meets students.

Indiana State uses Halda personalization to find out where students are stuck in the application and enrollment process.