The Blog

Halda's Full-Funnel Attribution: From Impressions to Enrollments

How Halda's Full-Funnel Attribution Works

How Courtney Tomlinson of The Gardner School deploys data-driven personalization

How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience

Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

How Merit America Optimizes Their Website Experience for Potential Learners

Why Personalized Marketing Works in Higher Education

Meet Hal: The First AI Assistant for K-12 and Higher Ed Recruitment & Enrollment

Will ChatGPT and AI Take My Job in Higher Ed? Absolutely Not (If you know how to use AI)