Yield Reality Check: What You Can Still Influence Now

National enrollment was up 1%. Your yield may not have been. Students had more options and higher expectations, applying broadly while committing narrowly, and February left little room for big strategy shifts. In this on-demand session, we break down what teams could influence in those final weeks before deposits landed and what still applies for your next cycle. You’ll get a clear framework for triaging your admit pool by intent and cost sensitivity so you stop treating every admitted student the same, see how to test your financial aid messaging for clarity and relevance because generic “congratulations” emails rarely move anyone, review a real example of a high-touch, low-lift campaign built to move fence-sitters toward deposit, and walk away with a 30-minute team exercise you can run using the data you already have.