The Enrollment Relay: Turning Student Traffic into Applications

If your digital ads feel invisible and your .edu bleeds attention, this one’s the fix. The panel breaks down why video-first (especially streaming/CTV) is the new front door, how website friction silently tanks conversions, and what “individualization” looks like at 1 a.m. when a prospect needs answers. You’ll get a practical playbook: test a 30-second CTV spot, clean one high-traffic page, and add always-on guidance that turns curiosity into action. Watch the recording to copy the moves and steal back attention, without hiring an army.