Seeking Truth: Relationship First, AI Second, Enrollment Marketing

This isn’t a slide parade. It’s a candid, podcast-style jam session on what’s actually working (and what’s wasting your budget) in enrollment right now. We break through AI hype to a student-first playbook: optionality across channels (SMS wins, phone is niche), human-in-the-loop where it matters, and data architecture that powers real individualization—not just “Dear {FirstName}.” You’ll hear fresh student insights, how to sanity-check vendors and policies, and a ruthless test for whether you’re solving your problem or the student’s.