Preparing Your Enrollment Marketing Engine for a High-Performance Admissions Cycle

This one’s a masterclass in getting your house in order before the next cycle hits. It’s equal parts practical tune-up and future-proofing: clean your data (because it decays like week-old fruit), tighten your tech stack, and rethink “personalization” so it actually feels human. You’ll see how Lynn University rebuilt their system around clean CRM habits, responsive web design, smarter CTAs, and AI tools that serve students at 1 a.m. while staff sleep. The conversation digs into real examples, honest hurdles, and measurable wins—perfect for anyone tired of hearing “just spend more on ads.” Watch the recording to see how to trade chaos for clarity and turn your marketing engine into an actual performance machine.