How to Dominate AI Search and Convert That Visibility Into Enrollments

AI just rewrote the rules of student search. This session breaks them down. Manaferra and Halda team up to show how schools win visibility in AI answers before a student ever visits their site—and how to turn that attention into real enrollment insight once they do. You’ll learn how Generative Engine Optimization (GEO) gets your institution mentioned by tools like ChatGPT and Gemini, why program and admissions pages now do the heavy lifting, and how AI-powered site search reveals what students actually want, ask, and struggle to find. Bottom line: earn attention in AI search, understand intent on your site, and connect the two into a feedback loop that sharpens your message, content, and conversions. No vibes. Just signal.