Halda vs. EAB

Where a platform model wins

EAB pairs a dedicated strategic leader and a roster of specialist teams with campaign execution and its own CRM. Its Enroll360 conversation agent is bundled into its Cultivate and Apply campaigns rather than sold separately. Once a student engages with one of those campaigns, EAB's agent can answer in real time. That reach is scoped to students who entered the funnel through an EAB campaign. Existing Slate records, campus visit inquiries, transfer prospects and direct applicants sit outside it.

Halda works across a school's whole CRM population, not one campaign product. It resolves the same student across every system that spells her name differently, so your team gets one record instead of five. Students in your CRM get proactive, truly individualized outreach based on the actions and triggers you define. Students can also request a text, fill out a form, or opt in directly, landing in a hub that already knows what they asked about last, not a generic form confirmation. None of it replaces your CRM. Halda works alongside most systems, including Slate, and gets to work in 90 days.

EAB's conversation agent works within its Cultivate and Apply campaigns. Halda works proactively and reactively across the school's CRM population for one platform fee.

You stay in control

A 24/7 AI agent is only as good as its judgment about when to step back. Halda keeps your counselors in control. It handles the routine questions and the follow-up at scale, and it routes conversations that need judgment or empathy to a member of your team, including the sensitive conversations you never want a machine to handle on its own. Your team spends its time where a human changes the outcome, and no student in a hard moment gets left with a bot. You set where those lines are.