Halda vs. EAB: EAB's agent answers inside its own campaigns. Halda works your whole CRM.

EAB pairs a dedicated strategic leader and a roster of specialist teams with campaign execution and its own CRM. Its Enroll360 conversation agent is bundled into its Cultivate and Apply campaigns rather than sold separately. Once a student engages with one of those campaigns, EAB's agent can answer in real time. That reach is scoped to students who entered the funnel through an EAB campaign. Existing Slate records, campus visit inquiries, transfer prospects and direct applicants sit outside it.

Halda works across a school's whole CRM population, not one campaign product. Students in your CRM can get proactive, truly individualized outreach based on the actions and triggers you define. Students can also request a text, fill out a form, or opt in directly, and Halda picks up the conversation the same way. None of it replaces your CRM. Halda works alongside most systems, including Slate, and gets to work in 90 days.

The choice comes down to this: a conversation agent scoped to one campaign product, backed by a lot of overhead, or a platform that works proactively and reactively across everyone already in your CRM, at one predictable cost.

A 24/7 AI agent is only as good as its judgment about when to step back. Halda keeps your counselors in control. It handles the routine questions and the follow-up at scale, and it routes the moments that need a person to a person interaction, including the sensitive conversations you never want a machine to handle on its own. Your team spends its time where a human changes the outcome, and no student in a hard moment gets left with a bot. You set where those lines are.