When "Prospects" Became People (And One Enrollment Leader Became an Army)

Partner: Lynn University
Product: AI Campaign Agent
Date: January 2026

"I'm one person. I don't have enough time to manage granular segmentation across the Northeast, Mid-Atlantic, South, local Florida, rest of Florida, and international markets. AI helps me manage that lift, creating personalized campaigns and speeding up my process while maintaining the quality level I want."

— Lori Kukuck, Director of Enrollment Services, Lynn University

You know the drill: everyone's drowning in data, but starving for personalization.

Lynn University knew this better than most. They had nearly 50,000 names in their prospect pool: students who'd shown some interest but hadn't crossed the inquiry threshold. You know the ones: name purchases, event no-shows, the digital equivalent of "it's complicated."

Director of Enrollment Services Lori Kukuck faced a familiar challenge: she could segment these prospects into four geographic buckets if she worked overtime. But Virginia prospects versus South Florida prospects versus the Northeast versus international? That granular personalization was a fantasy.

Until it wasn't.

The Challenge: Good Marketers Are Stretched Too Thin

As an established Halda partner, Lynn jumped at the chance to escape the time-versus-personalization trap that crushes enrollment marketing teams everywhere.

The specific pain points:

• Graduate enrollment drought: Applications needed to flow. Yesterday.
• Prospect purgatory: Thousands of names that weren't quite inquiries and weren't lost causes—just stuck.
• Visit conversion crisis: Students were waiting later than ever to visit campus, but Lynn knew once prospects showed up, the magic happened. Getting them there was the problem.
• The one-person-army problem: Lori could write four versions of a campaign. Not forty. Not four hundred.

"We love to try new things," Lori said. "We're not afraid to see what works and what doesn't, and work through some pain points together."

The Solution: Three Pilots, No Hesitation

When Halda's team pitched the AI Campaign Agent’s simulation, Lynn didn't just say yes, they jumped in with both feet.

They ran three distinct pilots:

Pilot 1: Graduate Applications
Goal: Generate submitted applications from prospects who needed a nudge.
The twist: This population was already getting other messaging. Could AI make the difference?

Pilot 2: Undergraduate Applications
Goal: Convert 45,000 "prospects" into applicants.
The approach: True individualization at scale, using AI to speak to Katie in Virginia differently than Shawn in South Florida.

Pilot 3: Campus Visits
Goal: Get students to Boca Raton. Because Lynn's campus sells itself when they can get prospects through the door.
The challenge: Make the visit feel essential in an era where everyone waits until the last minute.

The Results: When Numbers Tell the Real Story

Pilot 1 (Graduate Applications):
20 submitted applications from a previously stuck population.

Pilot 2 (Undergraduate Applications):
109 submitted applications from 45,000 prospects who probably wouldn't have applied any other way

"I take that as a win," Lori said. "Now I'm greedy. I got a hundred here. Can we get 500?"

Pilot 3 (Campus Visits):
60+ scheduled visits in two campaign launches from a population that historically drags their feet on campus visits

Lynn’s trust in Halda was a major driver in the university’s decision to participate in the beta program and let AI take the wheel, generating messages to students based on insights from its simulations:

"I had to get to the point where I was comfortable to say, ‘I’ve just got to let it go.’ I'm okay with what I'm seeing now. I'm not going to see all 50,000 messages. I've got to trust that now that we've gotten it to this point, it's going to just keep getting better."

What Lynn Validated in Beta

1. Predictability
Halda’s Agent doesn't just send messages, it sends messages that work. 

2. Control & Visibility
"I love that data flow back and forth between Halda and us so that there is that transparency of what's happening," Lori said. "We can see it on [each] individual person's timeline."

3. Time Savings
The ability to create personalized campaigns at scale, without adding headcount or burning out your team.

The Bottom Line: Innovation Requires Partnership (And Guts)

Would Lori recommend Halda's AI Campaign Agent to a peer?

“Yes. I would recommend it for the innovation alone, but also for the time it saves. It really supports the lift when teams are expected to do so much and still be deeply personalized and data-driven.”

Lynn proved that when you combine a forward-thinking team with AI that truly delivers, you don't just move faster, you move smarter.

"With the right urgency—which everyone should have right now—you can get really powerful things done quickly," Lori said.