Featured Blogs

Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong
Enrollment Strategy
9/2/2025
8
min read
Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)
Enrollment Strategy
8/26/2025
6
min read
5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

Insights from the Inside: 7 Immediate Actions for Enrollment Marketers
Insights from the Inside
8/19/2025
8
min read
Insights from the Inside: 7 Immediate Actions for Enrollment Marketers

Enrollment marketing is evolving—ditch formulas for brand-led, authentic, agile strategies that connect.

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How to Reliably Double Conversions from Your Organic and Campaign Traffic Using Halda: #kill_the_RFI
Website Personalization
11/13/2024
5
min read
How to Reliably Double Conversions from Your Organic and Campaign Traffic Using Halda: #kill_the_RFI

Ready to #kill_the_RFI? Learn how Halda's AI-powered, student-centric forms double conversions without the outdated RFI.

Halda Launches AI SEO to Empower University and College Enrollment Marketers with Data-Driven Content Insights for Higher Education Websites
News
11/6/2024
5
min read
Halda Launches AI SEO to Empower University and College Enrollment Marketers with Data-Driven Content Insights for Higher Education Websites

Halda launches AI SEO, empowering colleges to optimize content, fill gaps, and improve AI-driven student engagement.

There's a New SEO in Town, and It's Changing the Game for Enrollment Marketing
Enrollment Strategy
11/5/2024
5
min read
There's a New SEO in Town, and It's Changing the Game for Enrollment Marketing

AI SEO is here! Learn how Halda helps enrollment teams prioritize content that connects with students’ needs.

How to cut enrollment marketing budget waste in half with Halda AI
Enrollment Strategy
11/2/2024
5
min read
How to cut enrollment marketing budget waste in half with Halda AI

Cut enrollment marketing waste by 50% with Halda! Get accurate attribution, higher conversions, & smart automation.

How to use AI to answer student questions and maximize your website content with Halda
AI
10/25/2024
5
min read
How to use AI to answer student questions and maximize your website content with Halda

Enhance student engagement with Halda’s AI search. Instantly answer questions, optimize content, and fill knowledge gaps.

How to Personalize Prospective Student Communications with Halda
Website Personalization
10/22/2024
5
min read
How to Personalize Prospective Student Communications with Halda

Engage prospective students with personalized, AI-powered communications at every stage of their journey using Halda.

How to get perfect first touch / last touch attribution with Halda
Website Personalization
10/15/2024
5
min read
How to get perfect first touch / last touch attribution with Halda

Boost your enrollment with seamless first/last touch attribution! Track every campaign with Halda’s AI-powered tools.

Converting organic website traffic in higher education marketing
Enrollment Strategy
9/10/2024
3
min read
Converting organic website traffic in higher education marketing

My recent collaboration with a higher education marketing and enrollment team revealed a surprising gap in their knowledge.

How to get on the same page with your higher education marketing agency
Enrollment Strategy
7/30/2024
3
min read
How to get on the same page with your higher education marketing agency

Create a relationship with your marketing agency that prioritizes data, transparency and teamwork