Featured Blogs

The Best Way to Talk Tuition? Smarter Tools.
Enrollment Strategy
9/3/2025
7
min read
The Best Way to Talk Tuition? Smarter Tools.

Turn awkward tuition talks into trust-builders. See how AI tools bring clarity families crave.

Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong
Insights from the Inside
9/2/2025
8
min read
Insights from the Inside: If You’re Guessing What Students Want, You’re Already Wrong

Stop guessing—students tell us what they want. Here’s how to design experiences that truly resonate.

5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)
Enrollment Strategy
8/26/2025
6
min read
5 Financial-Aid Moves Families Miss (and How Your Office Can Close the Gap)

5 overlooked financial-aid moves that help families unlock funding—and help colleges boost enrollment.

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Gen X grad students, admissions support, and the relationship between enrollment and brand marketing
Enrollment Strategy
12/18/2023
4
min read
Gen X grad students, admissions support, and the relationship between enrollment and brand marketing

Our in-house research yields insights into how enrollment professionals can appeal to specific populations of grad students.

Halda's Full-Funnel Attribution: From Impressions to Enrollments
Enrollment Strategy
12/7/2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

Aligning Brand Marketing and Enrollment Marketing in Higher Education
Enrollment Strategy
12/4/2023
4
min read
Aligning Brand Marketing and Enrollment Marketing in Higher Education

There's often a disconnect between marketing teams on campus that leads to a poor student experience. Here's how to fix it.

Why grad students choose their future school, the importance of relationships in admissions, and the power of full-funnel attribution
Case Studies
12/1/2023
4
min read
Why grad students choose their future school, the importance of relationships in admissions, and the power of full-funnel attribution

We're conducting our own study to find up-to-date information on the grad student journey. Here's what we're discovering.

Halda's Full-Funnel Attribution: From Impressions to Enrollments
Enrollment Strategy
11/30/2023
3
min read
Halda's Full-Funnel Attribution: From Impressions to Enrollments

Save time, understand your data, and make better decisions with the ability to track students from first touch to enrollment.

How Halda's Full-Funnel Attribution Works
Enrollment Strategy
11/29/2023
3
min read
How Halda's Full-Funnel Attribution Works

Halda's data capabilities let you see which marketing campaigns created enrollments. Which leads to better decision-making.

How Courtney Tomlinson of The Gardner School deploys data-driven personalization
Case Studies
11/28/2023
3
min read
How Courtney Tomlinson of The Gardner School deploys data-driven personalization

Halda helps Courtney Tomlinson handle massive amounts of data and prospect interactions with flexible, informative web tools.

How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience
Website Personalization
11/6/2023
4
min read
How graduate students are finding you, the Power of Personalization, and how Merit America builds a learner-centered web experience

Halda uses in-house research to give insight into the grad student journey and using personalization to gain enrollments.

Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024
Enrollment Strategy
10/18/2023
3
min read
Halda Insights: Texting Vs. Direct Mail Vs. Email for Higher Ed Marketing, and the Graduate Student Journey in 2024

Our findings will make you better at your job, and help create the best experience for students–which is why we do what we do