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What AI Search Queries from 528 Students Reveal About SEO’s Future

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Higher Ed

Dec 2, 2025

min read

What AI Search Queries from 528 Students Reveal About SEO’s Future

SEO today isn’t about chasing volume; it’s about identifying intent clusters and creating content that meets students.

File Review in 2025: What AI Can (and Can’t) Take Off Your Plate

AI cuts the busywork so your team can focus on real judgment—not spreadsheets.

Why Are Adult Learners Ghosting You? (It's Not Them, It's You)

Adult learners aren’t ghosting you—they’re avoiding friction. Your admissions process just couldn’t keep up.

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Understanding Relationship-First Recruitment: A Comprehensive Guide

Understanding Relationship-First Recruitment: A Comprehensive Guide

Is your recruitment strategy ready for what’s next? Meet S.H.I.F.T.S.—the future of student engagement.

How Private & Independent Schools Can Personalize Back-to-School Communications with AI

Make back-to-school personal: How AI helps private schools boost engagement & trust with tailored messages.

How to Audit Your Enrollment Marketing Tech Stack This Summer

Audit your tech stack this summer to boost fall enrollment. Cut friction, align tools, drive conversions.

How Lynn University Elevated Student Engagement with Context-Aware AI

Lynn University drives 25% CTR & 45% more site visits with Halda’s AI Student Recruiter. See how they did it.

AI and Higher Ed: An Increasingly Common Combination

AI and higher education complement one another in some amazing ways. And AI his here to stay, so make it work for you.

Moms, Dads & Marketing: Why Parent Ambassadors Matter More Than Ever

Parent referrals build trust like no ad can. Here's how to launch a program that grows enrollment.

Release Radar: April and May 2025

New AI updates = less busywork, better student UX. See what’s new in our April–May Release Radar.

Stable Enrollment, Stagnant Experience? Not on Our Watch

Stable enrollment ≠ thriving experience. Why engagement is your new edge—don’t get left behind.

Winning the Summer: Preventing Last-Minute Attrition in K-12 Independent Schools

Stop summer attrition. Keep families engaged, enrollment strong, and your school community thriving all season.

Personalization That Converts, Is SEO Dead for Higher Ed?, and the Transfer Student Journey Continued

Explore personalized communication, SEO in higher ed, and transfer student strategies. Join our webinar for more insights!

Optimizing the Higher Education Website Experience for Transfer Student Recruitment

When it comes to reaching the difficult-to-engage transfer student population, your website is your greatest asset.

How Jan Abernathy Personalizes the K-12 Website Journey for the Ghost Applicant

Jan Abernathy, of The Browning Schools, seeks to engage the ghost applicant earlier by personalizing the web experience.

Combatting FAFSA Frustration, Recruiting Transfer Students, and What Undergraduates Want Out of Their College and Admissions Experience

Learn how schools like Molloy University are combatting FAFSA frustration

The Importance of Fun to Undergrad Prospects, the Senior out-of-state shift, and the Halda-Slate Partnership

Find out how many undergrad prospects claim "Fun on campus" as a top priority and learn about Halda's partnership with Slate.

Halda Gains Official Recognition as a Slate Preferred Platinum Partner

Halda is officially a Preferred Platinum Slate Partner, based on Halda's efforts to support Slate partners with integrations.

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Rethinking Recruitment in Education

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